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SMART Carpet and Flooring Helps New Homeowners Choose the Right Flooring for Their Starter Home

To the estimated 940,000 starter home buyers in the U.S. this year to date, SMART Carpet and Flooring offers heartfelt congratulations. For the estimated 120,000 of those first-time homebuyers who have purchased starter homes in the Northeast in 2017, the company also stands ready to help fix up the place, starting with the first area homeowners can typically set the tone for their homes: the floors. “The starter home holds a special place in people’s hearts, and for good reason. It’s the first real home you can call your own, and a lot of happy memories are typically made there for young families and individuals just starting to make their way in the world,” said SMART Carpet and Flooring President Brendan Phillips. “We love to help those first-time homebuyers fix up their starter homes and put their own unique stamp on the decor.”

To keep costs down while making that starter house a home, SMART Carpet and Flooring recommends using flooring products that offer the best combination of affordability, durability and versatility. The company’s top three picks for first-time home buyers:

Sheet vinyl. The most inexpensive option available, sheet vinyl is easy to install and can look virtually indistinguishable from just about any other type of flooring, from hard wood to tile. SMART Carpet and Flooring recommends 12-foot-wide DuraTru Great Basin sheet vinyl, which comes in 15 different patterns. Try the neutral gray tones of Great Basin’s Pathfinder or Stronghold patterns for a thoroughly updated take on classic flooring.

Level loop carpet. Affordable and easy to clean, level loop carpet always looks--well, smart. SMART Carpet and Flooring recommends Mohawk’s Love the Loop level loop carpet, which is available in 16 shades ranging from the near-black Cinder Box to the off-white fresh air. Try Love the Loop’s Hazy Taupe for a warm neutral floor that’s on point with today’s “greige” trend.

Commercial grade carpet. That’s right, commercial grade. Built to handle high traffic, commercial grade carpet offers a long-lasting option for homes with kids and pets. SMART Carpet and Flooring recommends Rule Breaker commercial grade carpet, a choice perfect for those who want a modern aesthetic in the living room or bedroom, which comes in ten shades and three tiers: 20-ounce, 26-ounce, and 26-ounce commercial unitary back. Try Rule Breaker in Charcoal if your taste runs more toward a black-and-white palette with stainless steel accents and pops of bright color.

SMART Carpet and Flooring mobile showrooms began bringing flooring to New Jersey homeowners two decades ago. Today, the company is the premiere at-home carpet and flooring shopping experience in the tri-state area, allowing homeowners to choose from thousands of carpet, tile, wood, vinyl, and stone flooring samples in the comfort of their own homes, against their own lighting and décor, with the help of specially trained flooring experts. SMART Carpet and Flooring works with homeowners throughout the flooring process, from removing old flooring to installing and even financing beautiful new flooring. Appointments are available seven days a week, including evenings.

About SMART Carpet and Flooring

SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything at the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding, installation and financing.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

SMART Carpet and Flooring Helps Homeowners Ready Rooms for Summer Guests Independence Day Super Sale makes updates affordable

Throughout the tri-state area, homeowners are preparing to welcome house guests for summer visits. For those eyeing the guest room and thinking it could stand to be spruced up, SMART Carpet and Flooring has good news: They can help -- and they’ll bring the showroom with them. Better yet, SMART Carpet and Flooring experts are offering suggestions for easy updates that will make summer guests feel right at home, at some of the lowest prices of the year thanks to the company’s Independence Day Super Sale. “Summertime is the traveling season, and most folks enjoy welcoming friends and family to their home for overnight or longer stays,” said SMART Carpet and Flooring President Brendan Phillips. “But it’s no fun to open the guest room door and see threadbare or stained carpet, bland walls, and cast-off bedding. With a few simple and affordable updates, homeowners can transform the guest room into a traveler’s retreat.”

This season, says the SMART Carpet and Flooring team, “greige” is all the rage. Mixing neutral, natural tones of gray and beige creates a restful and welcoming guest room. Add crisp white bedding and soft lighting, and accent with colorful accessories in on-trend colors like Pantone’s Treetop, Marina, or Deep Grass Green.

For the floors, SMART Carpet and Flooring recommends stain-resistant carpet that feels luxurious underfoot. Their top picks:

Shaw’s Because We Can II Clearly Bold collection. Available in three weights and 18 multi-tone colors ranging from the nearly black “Underwater” to the lighter “Alaskan Air,” Because We Can is stain- and soil-resistant, made in the USA, and offers an excellent value to cost-conscious homeowners. Try it in the cool gray tones of “Rocky Mountain.”

Mohawk Wear Dated® Soft Touch™ Berber carpet. Available in three patterns—Weathered Sand, Lattice, and Pavers—and 16 natural colors in a range of grays, beiges and browns, this Berber is one of the softest carpets available and features ScotchGard™ Protector Advanced Repel Technology, with lifetime stain and soil resistance. For a light, airy guest room, try it in Moonlight, a perfect cross between gray and beige.

During the Independence Day Super Sale going on now until July 4th, shoppers can get those choices plus thousands of others at 10% off regular SMART Carpet and Flooring prices, which are typically 50% less than other flooring retailers thanks to the company’s innovative mobile showroom business model.

SMART Carpet and Flooring is the original shop-at-home carpet and flooring shopping experience in New Jersey, Pennsylvania and New York, with the first SMART Carpet mobile showroom hitting the road in New Jersey more than 20 years ago. Today, the company is the leading at-home flooring supplier in the tri-state area, allowing homeowners to choose from thousands of carpet, tile, wood, vinyl, and stone flooring samples in the comfort of their own homes, against their own lighting and décor, with the help of trained flooring experts. SMART Carpet and Flooring assists customers throughout the flooring process, from removing old flooring to installing and even financing beautiful new flooring. Appointments are available seven days a week, including evenings.

About SMART Carpet and Flooring SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything at the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding, installation and financing.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

SMART Carpet and Flooring Recommends a Bathroom Redo for a Quick Spring Pick-me-up

Ah, spring: when the homeowner’s fancy lightly turns to thoughts of remodeling. But faced with the typically high cost of home improvement projects, many homeowners put off changes year after year. This spring, however, SMART Carpet and Flooring has an affordable solution for anyone pining for an updated home: Start with the bathroom. "Bathrooms are typically some of the smallest rooms in the house, making bathroom remodeling projects quicker, more manageable for the average homeowner, and more affordable than jumping in with something like a major kitchen remodel,” said SMART Carpet and Flooring President Brendan Phillips. “We think homeowners will be surprised at how a bathroom update can give the whole house a refreshed feel.”

Those whose bathrooms are sporting chipped tile or faded vinyl might be surprised to see how many flooring options exist for today’s bathrooms. Resilient vinyl flooring is designed to withstand more wear and tear than its predecessors. Composite tile is more impervious to cracks and chips than ceramic or stone tile. And for homeowners who aren’t interested in the typical bathroom look, SMART Carpet and Flooring recommends Congoleum’s Triversa™ waterproof high-performance laminate plank or tile flooring.

With a natural cork backing that helps to muffle sound, a durable urethane wear layer, and a lifetime residential warranty, the 100% waterproof Triversa makes an excellent choice for any bathroom. Add the fact that it’s a dead-ringer for hardwood flooring, and Triversa becomes an exciting option for homeowners wanting a little something different this spring. For a dramatic look, SMART Carpet and Flooring suggests pairing Triversa flooring in Warm Pewter or Char with one of this spring’s sunny yellow colors on the walls.

SMART Carpet and Flooring established the first mobile carpet and flooring showrooms in New Jersey over two decades ago. Today, the company is the leading at-home flooring supplier in New Jersey, Pennsylvania and New York, offering homeowners the ability to shop thousands of carpet, tile, wood, vinyl, and stone flooring samples in the comfort of their own homes, against their own lighting and décor, with the help of flooring experts. SMART Carpet and Flooring can assist customers at every step of the flooring process, from removing old floor coverings to installing and even financing beautiful new flooring.

About SMART Carpet and Flooring

SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything at the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding, installation and financing.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

Floor Padding Makes Homes Dramatically Quieter, Says SMART Carpet and Flooring

If the pitter-patter of little feet has turned into a never-ending symphony of stomps, thumps and clatters over the years, SMART Carpet and Flooring has good news: It is possible to have some peace and quiet without getting rid of pets or family members. And all it takes is some of today’s eco-friendly floor padding that’s designed to control sound. No longer just for carpets, floor padding is also ideal for dampening sound on laminate, engineered wood, floating hardwood, and luxury vinyl tile floors in homes and commercial buildings alike.“So often folks get used to the noise level in their homes as it slowly increases over time,” said SMART Carpet and Flooring President Brendan Phillips. “Modern floor padding is specifically designed to keep rooms quieter, which gives any home or office a greater feeling of serenity.”

To lessen sound in the home, SMART Carpet and Flooring recommends installing products like Future Foam’s SSG II sound control floor padding under hard floors. Versatile--it can be used under floating floors or under single glue, nail-down, or staple floor installations--SSG II is manufactured with 100% virgin rubber and is 100% recyclable. The padding includes a moisture barrier to keep mold, mildew, and odor-causing bacteria from forming under floors, making it ideal for kitchens, laundry rooms, bathrooms, and entryways.

Homeowners who prefer the look and feel of carpet are covered as well: SMART Carpet and Flooring includes premium six-pound or eight-pound padding with all of its carpets. In addition to providing a luxurious feel underfoot, SMART Carpet and Flooring’s carpet padding dampens sound and inhibits the growth of bacteria, thanks to an antimicrobial material encapsulated in the padding during manufacturing. The encapsulation method ensures the padding’s antimicrobial properties will not wear out, even in high-traffic areas. For bedrooms, where sound-absorption and a soft feel to the flooring are particularly desirable, SMART Carpet and Flooring offers a nine-pound memory foam carpet pad upgrade with spill guard technology built in.

SMART Carpet and Flooring got its start in New Jersey, when Phillips began bringing flooring samples directly to customers’ homes. That was 22 years ago. Today, thanks to the mobile flooring showroom model SMART Carpet and Flooring pioneered, the company is the leading at-home flooring supplier in the tri-state area, where homeowners have the luxury of choosing from thousands of carpet, tile, wood, vinyl, and stone flooring samples in the comfort of their own homes. SMART Carpet offers complete flooring services, from flooring removal and installation to in-house financing.

About SMART Carpet and Flooring

SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything at the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding, installation and financing.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

Floor Décor in 2017 is Crisp and Clean, Says SMART Carpet and Flooring

As the holiday season draws to a close and the New Year dawns, many homeowners are thinking about home improvements. For those who love to stay on top of the latest trends, SMART Carpet and Flooring has the scoop: Carpet in 2017 is all about clean lines and minimalist design. Think low pile. Earth tones. Razor-straight geometric prints. That’s carpet this year. It complements any décor--and 2017’s carpet trends look particularly stunning against “Greenery,” Pantone’s 2017 Color of the Year that brings to mind fresh new growth.

“Carpet this year is exciting. It’s still warm and highly functional for just about every room in the house, but 2017 is bringing us some truly sophisticated carpet choices,” explained SMART Carpet and Flooring President Brendan Phillips. “They’re fresh and modern, yet they’re still appropriate for the family home. Our customers are already starting to put these carpets down, and they absolutely love the updated look.”

So what are SMART Carpet and Flooring’s top carpet picks for 2017? Beaulieau’s wool-inspired Crosspointe, available in five colors; Needlecraft, available in six colors; and Laine Square, available in six colors. Each has the look and feel of wool with the unmatched strength of polypropylene. The multiple-pattern Berber carpets, Certified Green Label Plus® for their low impact on indoor air quality, are available from SMART Carpet and Flooring in a wide variety of up-to-the-minute colors and patterns and feature Magic Fresh® odor neutralizing construction.

Phillips and his team recommend Crosspointe’s Tapestry for busy families with kids and pets. For those who love dramatic looks, the SMART Carpet and Flooring team point to Laine Square’s Soft Alpaca or Warm Cashmere. Homeowners with an eye for modern design will appreciate Needlecraft in the gray-toned Cutwork.

SMART Carpet and Flooring first began bringing carpet samples to New Jersey customers’ homes back in 1995. Today, thanks to its first-to-market mobile flooring showroom model, SMART Carpet and Flooring is the leading at-home flooring shopping experience in New Jersey, Pennsylvania, and New York. Homeowners can find the perfect flooring option from thousands of carpet, tile, wood, vinyl, and stone flooring samples shown right in their homes. SMART Carpet and Flooring takes care of all the details involved with updating flooring, from from removing old carpets and flooring to handling in-house financing.

About SMART Carpet and Flooring

SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything at the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding, installation and financing.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

Making Spirits Bright This Year: Waterproof Indoor Carpet at SMART Carpet and Flooring

Ah, the holidays: Hot chocolate, snow, steaming mugs of mulled wine . . . all of which, when they end up on the floors, make for a pronounced lack of cheer. Fortunately, SMART Carpet and Flooring has a solution that, while it may not result in peace on earth this holiday season, is sure to bring peace of mind to homeowners throughout New Jersey, Pennsylvania and New York. During SMART Carpet and Flooring’s, December Sale of the Season, you’ll get up to 50% off typical store prices, plus an additional 10% off every carpet they sell, now through December 25. Perfect for children’s rooms, living rooms, and any high-traffic area that’s likely to see more use this holiday season, waterproof carpet combines modern durability with a classic, warm look to welcome family and friends. SMART Carpet and Flooring’s pick? Shaw’s Anso Living collection, which features Shaw’s patented LifeGuard waterproof backing and patented R2X® Stain and Soil Repellant to keep early-morning coffee spills, melted snow, and other common accidents from ruining the holidays.

“People hear waterproof carpet, and they tend to think of the old indoor-outdoor carpeting found in rec rooms from coast to coast a generation ago,” said SMART Carpet and Flooring President Brendan Phillips. “But flooring manufacturers’ technology and design have come so far even in the last few years that we are now able to offer beautiful, high-quality carpeting inside the home that just happens to be completely waterproof and resists stains and dirt. We really recommend waterproof carpet to families who want to have a full house with kids, pets, friends and relatives this holiday season but don’t want to worry about how their floors will look once January rolls around.”

Right now, all carpet in SMART Carpet and Flooring’s mobile showrooms is an additional 10% off the company’s already low prices, which are typically up to 50% off what homeowners would normally pay at other flooring retailers thanks to SMART Carpet and Flooring’s streamlined business model. The company’s December Sale of the Season runs through December 25, 2016.

SMART Carpet and Flooring launched its mobile flooring showroom in New Jersey in 1995. Back then, the company was the only one to take the flooring shopping experience out of the store and bring flooring samples directly to consumers. Today, SMART Carpet and Flooring is the leading at-home flooring provider in the tri-state area. Clients can choose from thousands of carpet, tile, wood, vinyl, and stone flooring samples in the comfort of their own homes. The company is a full-service flooring provider, taking care of everything from removing old floors to offering in-house financing.

About SMART Carpet and Flooring

SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything at the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding, installation and financing.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

You May Be Ready for Holiday Visitors, But Are Your Floors? | SMART Carpet and Flooring recommends Mirage hardwood for discerning homeowners

Right now throughout the tri-state area, homeowners are busily sprucing up their homes in preparation for welcoming friends and family this holiday season. The lights are going up, the cherished decorations are being brought out of storage, and maybe the walls are even getting a new coat of paint. But what do those floors look like? “We all love the hustle and bustle of the holidays--the visitors, the excitement that comes with seeing our loved ones, and the cherished traditions,” said SMART Carpet and Flooring President Brendan Phillips. “Decorating and fixing up the home are part of the fun, or at least part of the holiday traditions, for many people. But if your floors are worn out or outdated, your home may lack the warm and inviting feel you’re working so hard to achieve.”

For homeowners who want every detail to be perfect for this year’s holiday visitors, SMART Carpet and Flooring recommends Mirage Classic hardwood. Available from SMART Carpet and Flooring in oak or maple, the high-end brand imparts a luxury look and feel to any home--but at unexpectedly affordable prices, thanks to SMART Carpet and Flooring’s notably low overhead.

Ranging from traditional oak finishes to the charcoal tones of Umbria and the ink-black Java, Mirage Classic oak flooring offers a range of seven colors designed to beautifully complement a variety of décor styles. Mirage Maple hardwood flooring also comes in seven colors, from the warmer, more traditional Auburn and Canyon to the nearly-white Rio and cool gray Charcoal. All Mirage Classic hardwood in the SMART Carpet and Flooring mobile showrooms features a hypo-allergenic, volatile organic compound- (VOC-) and formaldehyde-free finish that is the most water-resistant in the flooring industry.

SMART Carpet and Flooring was the original mobile flooring showroom in New Jersey. Today, the company is the premier at-home flooring provider in New Jersey, Pennsylvania, and New York. SMART Carpet and Flooring’s state-of-the-art mobile showrooms, staffed by the company’s flooring experts, bring thousands of carpet, tile, wood, vinyl, and stone flooring samples directly to homeowners. Clients enjoy shopping for flooring in the comfort of their own homes--an important consideration during the chilly weather and extra traffic so common during the holiday season. The company provides a full range of flooring services, from removing old flooring to in-house financing. SMART Carpet and Flooring’s mobile business model allows customers to enjoy industry-leading prices and one-on-one service.

About SMART Carpet and Flooring

SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything at the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding, installation and financing.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

SMART Carpet and Flooring Rolls Out Upgraded Mobile Showrooms

When SMART Carpet and Flooring first started bringing carpet and flooring samples to clients’ homes in New Jersey back in 1995, the company had just one mobile showroom: a Dodge Caravan sporting a hand-painted logo and design. The SMART Carpet and Flooring fleet has grown considerably since then as the company has expanded across New Jersey and into Pennsylvania and New York, but through the years SMART Carpet and Flooring stuck with its trusty Caravans. But with Fiat-Chrysler’s announcement last year that it would discontinue the Caravan, SMART Carpet and Flooring decided it was time to upgrade its fleet. As a result, this month the company will have 12 brand-new Mercedes-Benz Metris vans on the road. And the timing couldn’t be better, since SMART Carpet and Flooring is expanding its flooring lines. Eventually, every SMART Carpet and Flooring mobile showroom will be a Mercedes Metris.

The new SMART Carpet and Flooring vans are larger than the Caravans--a critical consideration as the company adds more flooring lines to the thousands already housed in each mobile showroom. As the company grows, it continues to add products that appeal to every budget, every style and every taste. The Mercedes-Benz Metris features rear tailgate doors, which shelter mobile showroom staff from inclement weather when loading and unloading carpet and flooring samples at clients’ homes.

The Metris’s safety features were another draw for SMART Carpet and Flooring. Each van includes steering wheel controls for hands-free operation of communication and navigation functions, along with automatic, targeted Crosswind Assist braking to help the van stay in its lane in spite of wind gusts. The Load-Adaptive Electronic Stability Program, or ESP®, helps keep the van stable at all times, particularly if certain dangerous conditions are detected. And because the cab is completely enclosed, flooring samples in the cargo area cannot slide forward and injure the driver in the event of a sudden stop.

“Our team really appreciates the upgraded safety features and increased space of the Mercedes Metris, and we have heard from customers that they like our new look,” said SMART Carpet and Flooring salesperson Brandon Fennell. “The renowned Mercedes-Benz luxury keeps us comfortable, and the quality of these vans just can’t be beat.”

SMART Carpet and Flooring was the first at-home flooring showroom to serve New Jersey. Today, the company is the premier mobile flooring shopping experience in New Jersey, Pennsylvania, and New York, and SMART Carpet and Flooring mobile showrooms carry thousands of carpet, tile, wood, vinyl, and stone flooring option samples directly to homeowners. Clients enjoy shopping for flooring in the comfort of their own homes, with the guidance of SMART Carpet and Flooring’s highly trained flooring experts. The company provides complete flooring services, from flooring removal and installation to financing. SMART Carpet and Flooring’s mobile business model allows customers to enjoy lower prices and completely personalized service.

About SMART Carpet and Flooring

SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything at the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding, installation and financing.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

This Fall, Take a Cue from Nature on Home Projects | Focus on renewal rather than a complete remodel, says SMART Carpet and Flooring

Home remodeling can be a daunting - and expensive - task. So this fall, SMART Carpet and Flooring, the tri-state area’s original at-home flooring provider, recommends looking to Mother Nature for inspiration and cost savings. “Fall is a time of renewal, when the old is transformed into something new and beautiful,” said SMART Carpet and Flooring President Brendan Phillips. “In the fall, leaves aren’t replaced completely, at least not yet. They simply change color, which makes the tree look entirely different. If the idea of a full remodel is too overwhelming, or if homeowners don’t want to start a remodeling project this close to winter, we say take a page out of nature’s book and make a smaller change that has big impact.”

To that end, SMART Carpet and Flooring recommends replacing worn or outdated flooring with something that reflects current trends or better fits the homeowner’s own style.

Some of SMART Carpet and Flooring’s top recommendations this fall: Townsquare luxury vinyl plank, available in six styles (try the dark espresso Country Lane to impart a cozy feeling as the weather cools); Signal Mountain luxury vinyl plank flooring, available in seven styles, including the rustic Apple Cider; and Zeus DuraTru Resilient Sheet Vinyl, available in 13 different styles, from realistic tile and stone to Vineyard Brown, a warm wood plank pattern. Designed to resist moisture and look beautiful over many years of busy family life, all three brands are from Shaw Floors.

SMART Carpet and Flooring is the original mobile, at-home flooring showroom in New Jersey. Today, the company is the leading mobile flooring shopping provider in New Jersey, Pennsylvania, and New York, and SMART Carpet and Flooring mobile showrooms carry thousands of carpet, tile, wood, vinyl, and stone flooring option samples directly to homeowners. Clients enjoy shopping for flooring right at home, under their own lighting and against their own décor, and with the guidance of SMART Carpet and Flooring’s highly trained flooring experts. The company provides complete flooring services, from flooring removal and installation to financing. SMART Carpet and Flooring’s mobile business model allows customers to enjoy lower prices and completely personalized service.

About SMART Carpet and Flooring

SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything at the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding, installation and financing.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

Outdoor Living is At Its Best in Late Summer | Now is the time to spruce up outdoor living spaces, says SMART Carpet and Flooring

Forget the dog days of summer. The best of summer is in August and even early September. And that’s why SMART Carpet and Flooring, the original at-home flooring shopping experience in New Jersey, Pennsylvania and New York, says now is the perfect time to give outdoor living spaces a mini makeover. “Many homeowners think of late spring or early summer as the time to get ready for outdoor entertaining,” said SMART Carpet and Flooring President Brendan Phillips. “But often the summer entertaining calendar doesn’t get into full swing until the weather is consistently dry and hot, which is typically late July and August. It’s not too late to make patios and other outdoor living areas chic and inviting.”

SMART Carpet and Flooring gives homeowners five simple and affordable steps for updating outdoor living spaces:

Start with a good cleaning. Knock down any cobwebs, and use a hose and a soft brush to clean walls, patios, porch railings, outdoor tables and chairs, and other surfaces. Don’t forget to wash windows and sliding glass doors.

Check for any needed repairs. Tables and chairs should be sturdy, with no wobbling or cracks.

Update seating cushions. For outdoor sofas, choose bright, cheerful colors that complement the existing décor.

Refinish weathered surfaces. Sand and stain wooden railings and decking; for wooden tables and chairs, sand and stain or refinish with an outdoor paint that picks up a favorite color from the cushions or other décor.

Add new flooring. Indoor/outdoor carpet is an unexpected option that’s surprisingly durable. Clean-up is a snap, requiring little more than a good sweeping and occasional cleaning with water. SMART Carpet and Flooring recommends Shaw’s Cabana in Mineral Gray; its flecks of black and celery complement a variety of color schemes, and Cabana’s Classicbac® polyurethane backing is mold- and mildew-resistant. For a fun change, try Shaw’s Park Central indoor outdoor carpet in Oasis, which looks like a putting green and features moisture-resistant urethane unitary backing.

SMART Carpet and Flooring was the first mobile, at-home flooring showroom in New Jersey, later expanding to Pennsylvania and New York. Today, the company is the leading mobile flooring shopping provider in the tri-state area, and SMART Carpet and Flooring mobile showrooms carry thousands of carpet, tile, wood, vinyl, and stone flooring option samples. Homeowners can enjoy a comfortable flooring shopping experience right at home, under their own lighting and against their own décor, and with the guidance of highly trained flooring experts. SMART Carpet and Flooring provides complete flooring services, from flooring removal and installation to in-house financing. The company’s mobile business model allows customers to enjoy lower prices and completely personalized service.

About SMART Carpet and Flooring

SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything at the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding, installation and financing.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

Sprinklers, Ice Cream, and Other Unexpected Summer Hazards | SMART Carpet and Flooring helps homeowners avoid summertime floor damage

When you think summer, home damage probably doesn’t come to mind. But, says SMART Carpet and Flooring, the tri-state area’s original at-home flooring provider, summer brings with it some unexpected threats to a home’s flooring. “Most folks look at winter as the season with the most potential for floor damage, but summer poses its own unique challenges for homeowners,” explained SMART Carpet and Flooring Product Manager, Scott Jordan. “Fortunately, for homeowners who want to keep their floors in the best condition, it really just boils down to awareness.”

So what exactly do homeowners need to be aware of in the summer months?

Frozen sugary snacks: Kids and grandchildren are typically in and out of a house more often in the summer, and they tend to go for cold treats like ice cream and ice pops when temperatures soar. Families can protect carpets from melted, sticky goodies by having a designated snack spot—the dining room table, for instance, or even better, a back-yard picnic table. If a spill happens on the carpet, blot with a warm sponge.

Sprinklers: Many homeowners water the lawn in the early mornings, and when pets go out first thing, they can unexpectedly track in mud or water. Protect floors by keeping an old towel handy at the door, and wipe furry feet before they come back in.

Have a pool? Make sure chlorinated water is rinsed off outside and feet are dry before coming back in on the carpet or wood floor.

Likewise with wet towels after lake or pool days. Kids and teens may be tempted to dump their wet towels on the floor, so keep a basket near the laundry area to collect them instead.

Since accidents do happen and summer fun is part of what makes life good, SMART Carpet and Flooring recommends three flooring options that are beautiful and durable: Shaw’s water-resistant Signal Mountain Resilient luxury vinyl plank flooring and the waterproof Shaw Running Water and Stony Brook carpets. All are designed to stand up to a busy lifestyle no matter the season, and all are available from any SMART Carpet and Flooring mobile showroom.

SMART Carpet and Flooring is the original mobile, at-home flooring showroom in New Jersey, later expanding to Pennsylvania and New York. The company’s mobile showrooms now serve all three states and are stocked with thousands of carpet, vinyl, tile, wood, laminate and stone look flooring options for savvy consumers to evaluate in the comfort of their own homes, under their own lighting and against their own décor. SMART Carpet and Flooring provides complete flooring services, flooring removal and installation to in-house financing. The SMART Carpet and Flooring mobile showroom business model allows customers to enjoy lower prices and one-on-one service.

About SMART Carpet and Flooring

SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything at the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding, installation and financing.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

Indoor Environments Can Affect Wood Flooring SMART Carpet and Flooring gives tips on keeping floors in top shape year-round

The humidity in a home changes with the seasons and can affect wood floors, causing gaps that weren’t visible a few months ago. SMART Carpet and Flooring, the original at-home flooring shopping experience in New Jersey, Pennsylvania, and New York, occasionally takes calls during the summer from homeowners concerned about new cracks or gaps in their wood floors. But, says SMART Carpet and Flooring President Brendan Phillips, most homeowners can rest easy if they take a few simple steps toward keeping floors in good condition all year. “We expect wood to expand and contract in reaction to the heat and humidity--or lack thereof--inside a home,” Phillips explained. “It’s just what wood naturally does, even when it’s installed on your floor. The seasonal changes are pretty small, but there are things homeowners can do to mitigate the effects.”

Although seasonal wood flooring contraction and expansion is normal, SMART Carpet and Flooring recommends that homeowners focus on keeping a uniform level of humidity and temperature inside the house year-round for optimal wood condition over the life of the flooring. In the tri-state area, where summers generally tend to be warmer and more humid, homeowners can lower the humidity in the house--and the associated swelling in flooring as the wood absorbs moisture from the air--by running air conditioning or an inexpensive dehumidifier. In drier parts of the country, a simple humidifier can do the trick in the hot summer months.

With all that natural expansion, can’t wood floors start buckling? Not when they’re properly installed, says Phillips. SMART Carpet and Flooring installation professionals lay wood flooring according to industry standards, which allow just enough extra room for the floors to expand without warping and contract without leaving large gaps.

Homeowners who notice sudden and drastic changes in their wood flooring when the weather changes may need additional help. Extreme gapping, cracking, buckling and warping are not typical responses to seasonal heat and humidity, says SMART Carpet and Flooring, but even in those cases, the company’s flooring professionals can restore floors to their original beauty. Tri-state homeowners who are unsure whether they’re seeing normal seasonal fluctuation in their floors should call SMART Carpet and Flooring for assistance.

SMART Carpet and Flooring was the first mobile, at-home flooring shopping provider in New Jersey, Pennsylvania, and New York. The company’s mobile showrooms are stocked with thousands of carpet, tile, wood, vinyl, and stone flooring options, which consumers can see and feel in the comfort of their own homes, against their own lighting and décor. SMART Carpet and Flooring provides full-service flooring services, from removing old flooring and installing new floors to offering in-house financing. Thanks to its mobile showrooms, the company has no costly warehousing or other typical overhead expenses, allowing customers to enjoy lower prices and more personalized service.

About SMART Carpet and Flooring

SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything at the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding, installation and financing.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

Stumped for Mother's Day Ideas? How About a Bathroom Makeover?

When people plan home improvement projects, the bathroom isn’t usually at the top of the list. But, says SMART Carpet and Flooring, the original mobile, shop-at-home flooring provider in New Jersey, Pennsylvania and New York, an updated bathroom is the perfect Mother’s Day surprise: It’s one of the smaller rooms in the house, making it an affordable project. To make it even easier to surprise Mom with a fresh new bathroom look, SMART Carpet has introduced a special Mother’s Day gift card. “We all want to do something nice for Mom on Mother’s Day,” said SMART Carpet and Flooring President Brendan Phillips. “This year, instead of the flowers and card she’ll be expecting, why not completely surprise her with a beautiful new look in the bathroom?”

With fewer square feet than bedrooms or kitchens, bathrooms require less flooring and paint, making a bathroom update a quick project that can be completed in as little as a few days. For a modern flooring look that will stand up to foot traffic and water, SMART Carpet and Flooring recommends a high-quality, attractive sheet vinyl like Shaw’s Great Basin DuraTru Resilient Sheet Vinyl. Available from all SMART Carpet and Flooring mobile showrooms in 15 different styles ranging from a light stone tile look to an up-to-the-minute gray hardwood plank look, Great Basin Resilient Sheet Vinyl is easy to install and is a fraction of the cost of actual stone or hardwood.

Whether homeowners choose Great Basin Resilient Sheet Vinyl or another flooring option, SMART Carpet advises them to consider the amount of moisture in a bathroom when deciding upon a flooring material. Hardwood and carpet can easily be damaged around a sink or shower area, whereas vinyl and stone stand up better to water. As for colors, neutrals will make it easy to update wall colors in the future without having to replace the floor again.

For tri-state families who want to let Mom pick out her own bathroom flooring, the SMART Carpet Mother’s Day gift card makes an exciting Mother’s Day surprise -- all by itself or along with those tried-and-true flowers and cards.

About SMART Carpet and Flooring

Founded in 1995, SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything in the comfort and convenience of the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding, installation and even financing. For more information, visit http://www.smartcarpet.com.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

Time to Go Gray, Says SMART Carpet and Flooring

Trendsetters are going gray this year--or at least their floors are, according to SMART Carpet and Flooring, the tri-state area’s original mobile, at-home flooring provider. Today, the company is offering suggestions for homeowners who would like to add some shades of gray this spring. “Gray is the latest trend to hit the home décor world,” said Brendan Phillips, president of SMART Carpet and Flooring. “Flooring manufacturers have responded with some truly beautiful options for homeowners who would like to update their home’s look and feel this season. We think homeowners in the tri-state area will have a lot of fun exploring the gray trend in their own homes.”

SMART Carpet and Flooring points to two options for homeowners who want to go gray: Shaw’s Golden Opportunity hardwood floor in Weathered or Floorte Premio Enhanced Vinyl Plank (EVP)’s Reclaimed Visual collection, which includes three options ranging from grayish brown to a muted gray. Each of the Golden Opportunity and Premio EVP flooring choices is attractive and durable, but they offer very different looks to work with a wide variety of décor styles.

Shaw Golden Opportunity hardwood flooring is available in two different plank widths and carries a 30-year warranty, with ScuffResist™ PLATINUM wear-resistant polyurethane finish. All Golden Opportunity hardwood flooring options, including the neutral gray Weathered, are made in the USA.

Similarly, Shaw Floorte Premio EVP carries a lifetime wear warranty. The Reclaimed Visual collection is engineered to resemble weathered boards and is completely waterproof. Easily installed, Floorte Premio EVP gives homeowners a rustic option that lends a sense of time and place to a home.

SMART Carpet and Flooring carries many other flooring choices for homeowners interested in exploring the gray trend, including tile, laminate, vinyl, carpet, and wood flooring. Those who could use some guidance in choosing exactly the right flooring option for their family’s lifestyle and decorating preferences can turn to SMART Carpet and Flooring’s mobile showrooms, which are staffed by trained flooring and design experts who can show all of the options directly in customers’ own homes and against their existing décor and lighting.

SMART Carpet and Flooring was one of the first companies to bring flooring choices directly to homeowners in New Jersey, Pennsylvania and New York. Each mobile showroom contains thousands of carpet, tile, wood floor, vinyl, and stone flooring options, which consumers can see at their convenience in the comfort of their own homes. SMART Carpet and Flooring is a full-service flooring solution, from removing old flooring and installing new floors to providing in-house financing. The company’s mobile concept eliminates the need for costly warehousing and many other typical overhead expenses, allowing SMART Carpet and Flooring customers to enjoy pricing that is typically far below that of other flooring providers.

About SMART Carpet and Flooring

SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything at the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding, installation and financing.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

Not feeling up to a trip to the store? Stay at Home with SMART Carpet and Flooring Instead!

Let’s be real: No matter how badly they need it, who actually wants to trudge out into the blustery early-spring weather just to pick out new flooring? Just about no one, yet that’s exactly what many homeowners have to do this time of year as they begin home improvements. For homeowners in New Jersey, Staten Island and eastern Pennsylvania, however, there’s a much more comfortable alternative. Every day, SMART Carpet and Flooring’s mobile showrooms bring over 4,000 flooring options right to customers’ own living rooms--no parkas required. SMART Carpet and Flooring is the original mobile flooring concept in the tri-state area. From the day the company was founded back in 1995, SMART Carpet and Flooring vans have been changing the way homeowners expect to shop for carpet, tile, laminate, vinyl and wood flooring. Why make shoppers pay more to cover the overhead of a fixed showroom, wondered SMART Carpet and Flooring founder and president Brendan Phillips, when it would be more convenient, more affordable, and more enjoyable for them to see and feel flooring samples in their own homes, against their existing décor and under their own lighting?

Homeowners were only too glad to shop for flooring at home, and the fleet of SMART Carpet and Flooring mobile showrooms has grown steadily ever since, even being named as one of America’s fastest-growing companies three years in a row by Inc. Magazine. Each showroom carries over 4,000 colors and styles of trusted name-brand carpet, hardwood, laminate, vinyl, tile and luxury vinyl plank at all price points and is staffed by a flooring expert who can answer homeowners’ questions, recommend specific flooring options to meet each home’s unique needs, and oversee installation of the new flooring. It’s personalized service most people don’t get unless they hire a designer, but it’s the norm for SMART Carpet and Flooring customers, all for up to 50% less than they would typically pay at a big-box home improvement store.

“SMART Carpet and Flooring offers a luxury home improvement shopping experience for every customer,” Phillips explained. “Our mobile showroom staff undergo a rigorous company training program before they ever set foot in customers’ homes, so we can be sure each customer is receiving world-class service from a knowledgeable professional as they make decisions about their flooring. New flooring is an exciting purchase for many homeowners, and we want them to know we don’t take their trust lightly. Everyone at SMART Carpet and Flooring is dedicated to making the shopping and installation experience a positive one for our customers. The SMART Carpet and Flooring mobile showroom model allows us to focus the bulk of our resources on delivering excellent customer service and top-quality products without charging premium prices.”

SMART Carpet and Flooring handles all aspects of flooring, from measuring and tear-out of the old flooring to installation and warranty. The company also offers in-house financing to qualified buyers. Homeowners who would like to schedule a free estimate or in-home shopping appointment can call SMART Carpet and Flooring at 1-800-526-RUGS (7847). To hear about the SMART Carpet and Flooring experience from other homeowners themselves, visit the company’s YouTube channel.

About SMART Carpet and Flooring

SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything at the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding, installation and financing.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

Winter Weather Demands Durable Flooring, Says SMART Carpet and Flooring

Winter isn’t done with us—or our homes—just yet. Rain, snow, and even mud can be easily tracked into a home by children, pets and visitors and wreak havoc on the floors this time of year. Fortunately, SMART Carpet and Flooring, the original shop-at-home flooring provider in the tri-state area, has some practical advice to help keep the home nice even when winter is at its nastiest. For entryways and other areas that receive a high amount of traffic directly from outside, SMART Carpet and Flooring recommends vinyl tile flooring. Naturally stain-and scratch-resistant and easy to clean, vinyl tile is available in a wide variety of colors and patterns. Similarly, hardwood flooring is a smart choice for homes when cold, wet weather rolls around. Today’s hardwoods are treated to be stain- and soil-resistant, and wood traditionally adds warmth to a home.

“There are many durable flooring choices that can stand up to the harsh winter weather,” said SMART Carpet and Flooring President Brendan Phillips. “We advise homeowners to decide which type of flooring meets their needs, whether that’s a stain resistant hardwood or an easy-care tile, and then choose a variation of that particular type of flooring that ties in with their design aesthetic.”

SMART Carpet and Flooring offers two jumping-off points for homeowners interested in exploring their options in durable flooring: Congoleum’s 14”x14” tile flooring and Mohawk’s Timberline Oak hardwood flooring.

Congoleum tile flooring includes Scotchgard Protector for even greater durability and ease of use. Available in a palette of neutral colors and textures, Congoleum tile flooring can be installed with or without grout.

Mohawk’s Timberline Oak five-inch plank flooring features EazyCare™ stain- and soil-protection and DuraCore™ technology for added strength. With a range of colors to choose from, Timberline Oak is appropriate for any room in the home.

Homeowners interested in additional durable flooring recommendations this winter can call on SMART Carpet and Flooring for expert help. The company’s mobile showrooms are staffed by flooring and design experts who can show all of the available options directly in the customer’s home and help choose the right flooring for the customer’s lifestyle.

SMART Carpet and Flooring was the first company to bring flooring choices directly to homeowners in New Jersey, Pennsylvania and New York. Each mobile showroom contains thousands of carpet, tile, wood floor, vinyl, and stone flooring options, which consumers can see in the comfort of their own homes, against their own lighting and décor. The company can remove old flooring and install new floors, and SMART Carpet and Flooring’s wide range of price points and finance options ensure there is a flooring choice for every budget and style.

About SMART Carpet and Flooring

SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything at the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding, installation and financing.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

New Year, New Bedroom: SMART Carpet and Flooring Helps Turn the Bedroom into a Dream

Many homeowners look to the summer months for remodeling projects. But now that the holidays have passed and the dark days of winter are stretching out before us, SMART Carpet and Flooring, the tri-state area’s original shop-at-home flooring leader, wants homeowners to know now is the perfect time to update one room in particular: the bedroom. “January is actually the best time to buy carpeting and flooring,” said SMART Carpet and Flooring President Brendan Phillips. “The busy remodeling times are typically during tax refund season and again in the warm summer months, which makes the winter a slower season for most flooring manufacturers. That means better pricing during January, which is traditionally a slower season for remodeling in general.”

The bedroom in particular is a good choice for a winter mini-remodeling project. Updating the flooring can rid a bedroom of years of built-up dust and hidden grime most vacuum cleaners aren’t easily able to reach, so a brand-new carpet, wood, vinyl plank, or vinyl tile floor will not only freshen up the look of the bedroom: It will improve air quality as well, during a time of year when homes have less fresh air flow.

Though the choice in bedroom flooring is ultimately personal and up to the consumer, SMART Carpet and Flooring recommends carpet for those who would like some ideas to start with. Carpet dampens sound – an important consideration in a bedroom – and lends warmth, particularly during the winter months.

SMART Carpet and Flooring’s short list of top bedroom carpet choices includes DreamWeaver Soft Sense, DreamWeaver Soft Duration, and DreamWeaver Soft Sensation. All are solution-dyed for lasting color that fully penetrates and saturates each individual fiber. Each has a soft, warm, luxurious feel underfoot, and with 16 available colors in each style, there is sure to be a color that works with every décor. DreamWeaver Soft Sense and Soft Sensation are crafted of cashmere with DreamWeaver’s Soil Shield, while Soft Duration is crafted from dyed BCF polyester filament.

Homeowners in need of more guidance can turn to SMART Carpet and Flooring for tips on updating master bedroom décor as well. The company’s mobile showrooms are staffed by flooring and design experts who can recommend color palettes and help tie the whole room together with accessory and window covering ideas.

SMART Carpet and Flooring was the first company to bring flooring choices directly to homeowners in New Jersey, Pennsylvania and New York. Each mobile showroom contains thousands of carpet, tile, wood floor, vinyl, and stone flooring options, which consumers can see in the comfort of their own homes, against their own lighting and décor. The company can remove old flooring and install new floors, and SMART Carpet and Flooring’s wide range of price points and finance options ensure all homeowners can afford to update their homes this winter.

About SMART Carpet and Flooring

SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything at the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding, installation and financing.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

Top Flooring Choices to Keep Homes Looking Merry and Bright | SMART Carpet and Flooring lists high-traffic favorites that stand up to holiday gatherings

Decorating for the holidays? Don’t forget the floor, says SMART Carpet and Flooring, the tri-state area’s original shop-at-home flooring leader. And to help homeowners choose flooring that performs well and looks great in high-traffic areas this holiday season, SMART Carpet and Flooring has released its short list of flooring choices that are always nice and never naughty. First up: An endlessly forgiving resilient, or vinyl, tile flooring. Virtually impervious to wear and tear from pets, spills, dropped objects, stains, or just about anything else a houseful of friends and family can throw at it, resilient tile flooring looks vastly different — and much more beautiful — than the vinyl flooring of years past.

For an example of an attractive resilient flooring choice, SMART Carpet and Flooring points to a product like Congoleum’s DuraCeramic. Designed as a luxury alternative to ceramic tile, DuraCeramic has the appearance of a custom tile floor with the ease of vinyl. It even contains Scotchgard™ Protector for added peace of mind.

Homeowners who prefer the look of stone but want the warmth and durability of vinyl might prefer Armstrong Alterna™ or Alterna Reserve Luxury Vinyl. Nearly indistinguishable from real stone, Armstrong Alterna and Alterna Reserve feature stain-resistant surfaces and absorb sound to keep the focus on the conversation, not the clatter of the floor — even during lively holiday parties.

Next on the list: A luxury vinyl plank flooring. Luxury vinyl plank flooring looks like real hardwood but offers the same stain resistance, warmth and noise dampening as its resilient tile flooring cousin.

Finally, for homeowners who love the look and feel of carpet, SMART Carpet and Flooring recommends a highly stain-resistant carpet that’s up to the task of hosting holiday dinners, extended family, and anything else the holiday season can throw at it. Homeowners in New Jersey, Pennsylvania and New York will find a variety of carpet options that fit the bill in every SMART Carpet and Flooring mobile showroom.

“Homeowners typically host more family and friends during the holidays than at any other time of year,” said SMART Carpet and Flooring President Brendan Phillips. “It’s important to be ready for extra wear and tear. SMART Carpet and Flooring’s mobile showrooms stand ready to bring the perfect flooring choices to homeowners in time for the holiday entertaining season.”

To make it even easier for homeowners to spruce up their homes this month, SMART Carpet and Flooring is holding its annual December sales event. From now until December 15th, SMART Carpet and Flooring is offering up to 50% off typical store prices, plus an offer to take an additional 10% off every carpet they sell!

Flooring even makes a thoughtful gift. SMART Carpet and Flooring gift cards give loved ones the gift of choosing from over 4,000 carpet, vinyl, wood, laminate, and tile flooring choices right in the comfort of their own homes, with the guidance of a flooring expert.

About SMART Carpet and Flooring

SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything at the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding, installation and financing.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

SMART Carpet and Flooring Unveils All-new Website

With a brand-new responsive design, user-friendly navigation, easy social media sharing, and a focus on inspiring customers with a wide variety of décor examples, the tri-state area’s original shop-at-home flooring leader, SMART Carpet and Flooring, recently launched its redesigned website. The all-new SMARTCarpet.com loads quickly and looks good on any device or browser, making it a snap for homeowners to find the vinyl, carpet, hardwood, tile, or laminate flooring that fits their lifestyles. It’s simple to learn about thousands of flooring options at SMARTCarpet.com, so homeowners can begin to narrow down their choices before the SMART Carpet and mobile showrooms bring samples to their doorsteps.

“For 20 years, SMART Carpet has been dedicated to providing industry-leading customer service and convenience,” said SMART Carpet and Flooring President Brendan Phillips. “The SMARTCarpet.com redesign is an extension of that long tradition of service. We hope our customers will try it out and let us know what they think.”

Also new at SMART Carpet and Flooring this month are the latest customer testimonials, now live at SMARTCarpetTestimonials.com. The SMART Carpet and Flooring team has just added nine new video testimonials to its YouTube channel and encourages customers to take a look to see what their customers’ are saying.

Phillips, whose shop-at-home business model was recently profiled on the FloorDaily.net radio show, founded SMART Carpet and Flooring in 1995 with the goal of making flooring convenient and affordable. Two decades later, the company operates a fleet of 35 mobile flooring showrooms, each staffed by a flooring expert and bringing over 4,000 carpet, vinyl, wood, laminate, and tile flooring choices directly to homeowners in New Jersey, New York, and Pennsylvania. Customers can view and choose their new flooring right in their own homes, and by eliminating the overhead expenses typically associated with flooring stores, SMART Carpet and Flooring is able to offer the holy trinity of affordability, convenience, and service.

About SMART Carpet and Flooring

SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything at the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding, installation and even financing. For more information, visit http://www.smartcarpet.com.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

SMART Carpet and Flooring Ushers in the Holiday Season with Special Financing Event

All across the country, leaves are turning, the air is becoming crisp, and Americans are preparing for the holiday entertaining season. Amid the hustle and bustle of seasonal celebrations, mobile flooring showroom pioneer SMART Carpet and Flooring reminds homeowners to pay attention to the floors when decorating for parties. To make that a little easier, SMART Carpet and Flooring will offer special 18-month financing during the week of October 7 – 13, 2015. “This time of year, decorating is on everyone’s minds,” said SMART Carpet and Flooring Product Manager Ken Lewis. “But all the ribbons and baubles in the world won’t keep guests from noticing outdated, worn floors. We love to help clients freshen their homes’ appearance in preparation for holiday gatherings, and new flooring is a simple change that can completely update a home’s look and feel.”

Lewis recommends a natural wood floor to bring warmth and a comfortably elegant feel to a home this time of year. Products like Shaw’s Bellingham oak floors in 2.25-inch or a striking 3.5-inch width bring seasonal charm to any home. Available in six colors -- including “Butterscotch,” a traditional golden oak; “Coffee Bean” with a contemporary dark finish; and the rustic “Weathered” -- the Bellingham collection is a top choice for homeowners who are ready to update their décor this season.

Particularly during the fall and winter months, homeowners find themselves with many expenses, both budgeted and unexpected. To help people in the tri-state area enjoy beautifully updated homes this season without sacrificing their holiday spending, SMART Carpet and Flooring is holding one of its highly anticipated flash financing events: During the week of October 7 – 13, 2015, SMART Carpet and Flooring is offering 18-month financing on approved credit.*

SMART Carpet and Flooring has spent two decades bringing a curated collection of carpet, vinyl, laminate and tile flooring directly to homeowners in New Jersey, New York and Pennsylvania. The SMART Carpet and Flooring mobile showrooms are staffed by flooring experts and offer thousands of flooring options. Customers can view and choose their new flooring right in their own homes, and in addition to financing, the company also provides installation services. It’s a simple way to update a home during the busiest time of year.

About SMART Carpet and Flooring

SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything at the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding, installation and even financing. For more information, visit http://www.smartcarpet.com.

*See a SMART Carpet Representative for details

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

SMART Carpet and Flooring Recommends Pet-proof Carpet and Laminate Flooring

As the summer winds down, Americans and their pets will soon be spending more time indoors--and that means more wear and tear on floors. Now is a good time for homeowners to consider updating floors with the new waterproof, stain-proof, and pet-proof carpet and laminate options on the market, says SMART Carpet and Flooring. Two such flooring choices available in SMART Carpet and Flooring’s mobile showrooms: Shaw Life Happens carpet and Floorté laminate flooring.

Pet owners wanting a flooring option that looks luxurious and feels warm underfoot might opt for Life Happens carpet in plush or berber. Thanks to next-generation backing materials and coating, either version forms a waterproof barrier that prevents liquids from soaking into the carpet and sub-floor, even if they sit on the carpet for an extended period of time. Life Happens carpets are designed to be fully recyclable, making them good choices for eco-conscious pet owners.

For laminate flooring fans, SMART Carpet and Flooring recommends Shaw’s Floorté Classico and Premio laminate plank flooring. Constructed of PVC and resins for a waterproof core, Floorté laminates are installed in a way that keeps water out of the seams--making a 100% waterproof flooring product that’s perfect for any room in the house.

“The days of having to choose between your pets and your floors are long gone,” said SMART Carpet and Flooring Product Manager, Ken Lewis. “With options like Shaw Life Happens carpet and Shaw Floorté plank laminate flooring, homeowners can have floors that are as beautiful as they are tough, year after year, even with heavy use from family, friends, and pets.”

For the last 20 years, SMART Carpet and Flooring has carefully cultivated its selection of carpet, vinyl, laminate and tile flooring options and now offers thousands of flooring choices to tri-state homeowners. Thanks to the SMART Carpet and Flooring mobile showrooms, which bring flooring experts and samples directly to homeowners, customers can choose the perfect flooring options for their lifestyle against their own décor and lighting.

About SMART Carpet and Flooring

SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything at the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding, installation and even financing. For more information, visit http://www.smartcarpet.com.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

As U.S. Demand for Vinyl Flooring Soars, SMART Carpet and Flooring Recommends Luxury Vinyl Plank

The hard flooring industry in the U.S. is expected to surge to $16.7 billion, or 11.3 billion square feet, by 2019--and according to a recent report by market research firm Freedonia Group, that 6.1 percent-per-year growth will be due in part to consumer demand for vinyl flooring options. SMART Carpet and Flooring is already seeing an uptick in demand for luxury vinyl plank flooring, the company said today. “Luxury vinyl plank is not your mother’s vinyl flooring,” said SMART Carpet and Flooring President Brendan Phillips. “Products like Chatham Plank by Shaw, which is one of our more popular options, are durable and easy to clean, yet most people would be hard pressed to tell luxury vinyl plank flooring from hardwood floors. It’s really the best of both worlds, and it’s becoming the hard flooring of choice among our residential and commercial customers alike.”

Luxury vinyl plank comes in strips that look just like hardwood planks. Shaw’s Chatham Plank floor, for instance, is available in five colors: Oakhill, a light oak pattern; the exotic Rainforest Teak; cool Angelina Hickory; warm and dark Carolina Hickory; and Belle Meade, a golden oak pattern. Once installed, all are virtually indistinguishable from real wood. But unlike hardwood, luxury vinyl plank won’t stain or fade--and Chatham Plank by Shaw, which uses VersaLock AG Technology for secure installation without adhesive, is guaranteed to resist water damage for 25 years under normal use conditions.

To help consumers see products like Chatham Plank and other flooring options in real customers’ homes, the SMART Carpet and Flooring YouTube channel features video testimonials. Viewers can hear customers talk about their experiences with SMART Carpet while seeing how luxury vinyl plank, hardwood floors, laminate flooring, and carpet look in a variety of residential and commercial settings.

SMART Carpet and Flooring has spent the last two decades fine-tuning its product offerings and customer service, as evidenced by the many testimonials on YouTube. Through its mobile showrooms, the company brings thousands of carpet, vinyl, laminate and tile flooring options directly to homeowners in the tri-state area. There, in the comfort of their own homes and with the assistance of the company’s seasoned team, customers choose their flooring, which SMART Carpet installs for a beautiful finished product every time. Subscribers to the SMART Carpet and Flooring email receive advance notice of special buys and flash 18-month financing events.

About SMART Carpet and Flooring

SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything at the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding and installation. For more information, visit http://www.smartcarpet.com.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

SMART Carpet and Flooring Launches Home Improvement Idea Blog

They bring thousands of flooring options right to tri-state homeowners, and now SMART Carpet and Flooring is bringing home improvement ideas and advice to homeowners nationwide, thanks to the new SMART Carpet Blogs. Launched last month, SMART Carpet Blogs features design inspiration and how-to articles to help homeowners make the most of their indoor spaces and outdoor living areas. Recent post topics include current carpet trends, carpet-cleaning basics, solutions for high-traffic areas, and more -- all complete with share-worthy photos.

“SMART Carpet Blogs offers expert advice to give homeowners the information they need to update and maintain their homes,” said SMART Carpet and Flooring President Brendan Phillips. “All articles are written for the blog by SMART Carpet and Flooring staff members, based on their in-depth experience in flooring design and installation. We’re having a lot of fun with SMART Carpet Blogs, and we think readers will, too.”

Although blogging is new to the SMART Carpet and Flooring team, the knowledge behind the blog isn’t. SMART Carpet and Flooring has been providing mill-direct flooring to homeowners for two decades, and Phillips and his team are ready to share their décor, flooring, and flooring installation expertise with folks everywhere.

SMART Carpet Blogs readers who join the site’s mailing list will also receive advance notice of SMART Carpet and Flooring special buys and financing offers, designed especially for readers in New Jersey, New York and Pennsylvania, where the company’s mobile flooring showrooms let homeowners see over 4,000 carpet, hardwood, laminate, vinyl and tile samples in the comfort of their own homes. SMART Carpet and Flooring even handles installation and carries its own installation warranty.

About SMART Carpet and Flooring

SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything at the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding and installation. For more information, visit http://www.smartcarpet.com.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

SMART Carpet and Flooring Gives Homeowners Tips on Best Flooring Options to Keep Homes Cool in Summer

Summer is just starting to heat up, and for many homeowners, that means it’s time to check the air conditioning or drag out the box fans. Today, SMART Carpet and Flooring (http://www.smartcarpet.com) revealed another option for keeping cool, and it’s literally right under our feet. “Flooring is often overlooked when it comes to cooling, but in reality, choosing the right flooring option can make the difference between living in discomfort when the temperature climbs and actually feeling like the home is a refuge from the heat,” said SMART Carpet and Flooring Product Manager, Ken Lewis. “Our clients are often surprised at what a difference flooring can make in their comfort levels inside when it’s hot outside.”

SMART Carpet and Flooring’s top pick for a summertime sanctuary: Havermill half-inch-thick laminate plank by Mohawk, in contemporary “Sunbeam Acacia” color. The 5.25-inch-wide, 47.25-inch-long laminate planks are hand-scraped, giving the timeless look of wood floors but with a more durable finish, and lock snugly together with the Uniclick locking system for glueless installation.

It’s the thickness of Mohawk Havermill plank flooring, says SMART Carpet and Flooring, that makes it an ideal choice for keeping the home cooler in the summer months. The planks stay cool underfoot, unlike thinner laminates that can more easily absorb heat and feel warmer as the mercury rises. In contrast to other laminates, Mohawk Havermill’s acoustics are similar to those of real wood, giving the flooring a satisfying feel and sound underfoot.

Homeowners in New Jersey, New York and Pennsylvania who would like to see how Mohawk Havermill plank flooring -- in “Sunbeam Acacia” or one of the seven other available colors -- would look in their homes are in luck: SMART Carpet and Flooring is always happy to oblige. The company’s mobile showroom brings over 4,000 flooring samples directly to clients, in their own homes, under their own lighting and against the backdrop of their own décor.

Smart shoppers will also appreciate SMART Carpet and Flooring’s flash financing events. While the company always offers 12-month financing, periodically throughout the rest of 2015 they’ll offer special 18-month financing. SMART Carpet and Flooring recommends watching for the events, because they could pop up at any time . . . and they don’t run for long.

About SMART Carpet and Flooring

SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything at the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding and installation. For more information, visit http://www.smartcarpet.com.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

2015 Best of HomeAdvisor Award Winner SMART Carpet and Flooring Helps Homeowners Ready Outdoor Living Spaces for Summer

With Memorial Day just around the corner, Americans are headed outdoors. And as homeowners consider new grills, patio furniture, outdoor kitchens and porch remodels before the busy summer entertaining season, SMART Carpet and Flooring (http://www.smartcarpet.com), which has just received HomeAdvisor’s 2015 Best of HomeAdvisor Award, has some advice: Don’t forget the carpet. It may not seem like an obvious choice to enhance outdoor living, but indoor/outdoor carpet makes an inviting, attractive and surprisingly durable flooring option for patios, sunrooms, and other outdoor spaces. Resistant to moisture, mildew and mold, Shaw indoor/outdoor carpet from SMART Carpet and Flooring is available in a variety of colors, patterns, and styles.

"Not everyone has the time or budget for a backyard renovation this summer, but many homeowners will be surprised to see how simple and affordable it can be to update outdoor living spaces with indoor/outdoor carpet," said SMART Carpet and Flooring Vice President Paul Haney. "We encourage folks to take a look at indoor/outdoor carpet if they've been wanting to make their patios, porches and other spaces more attractive and welcoming for the outdoor entertaining season."

To help homeowners choose the right indoor/outdoor flooring options for their lifestyles and budgets, SMART Carpet and Flooring has compiled the following suggestions.

* Budget-minded: Redecorating the patio with a new patio set and bright cushions? Anchor the area with Shaw’s “Tactic” in Granite Dust. With a textured finish and marine backing, the affordable “Tactic” looks good in any environment and stands up to the elements.

* Classic: If it’s time to update the covered porch, give it a timeless feel with Shaw’s “Softscape II” in Peat. Equally at home under wicker rockers or wooden Adirondacks, durable “Softscape II” gives visitors a warm welcome.

* Outdoor luxury: For those who prefer high-end finishes on their outdoor living spaces, Shaw’s subtly patterned “Succession II” in French Roast is an elegant choice. A sophisticated accent for any outdoor living room or bar area, “Succession II” is just as tough as all the other Shaw indoor/outdoor carpet choices.

For homeowners in New Jersey, New York and Pennsylvania who don’t see themselves in this list, SMART Carpet and Flooring will deliver other options right to them. The company’s mobile showroom brings over 4,000 flooring samples to clients, in their own homes, under their own lighting and against the backdrop of their own décor.

SMART Carpet and Flooring’s customer-centric approach is what put the company on HomeAdvisor’s short list for the 2015 Best of HomeAdvisor Award. Presented to professional HomeAdvisor members based on quality, service and value, the Best of HomeAdvisor Award recognizes customer-favorite industry professionals in the HomeAdvisor network.

“SMART Carpet and Flooring has been chosen because their business exemplifies superior work practices and premier customer service. They are a valued resource for the home improvement industry,” said HomeAdvisor’s CEO Chris Terrill. “This prestigious award is only presented to the top professionals in the HomeAdvisor network.”

About SMART Carpet and Flooring

SMART Carpet and Flooring eliminates the hassle of buying new carpet and flooring by doing everything at the client’s home, where color and quality selection matter most. Because the company is a mill-direct buying service and not a store, SMART Carpet and Flooring customers can save up to 50% off typical store prices. SMART Carpet and Flooring includes everything from measuring and layout to quality padding and installation. For more information, visit www.smartcarpet.com.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

SMART Carpet and Flooring Cures Spring Fever with Attractive, Versatile Flooring Options for Renovation-minded Homeowners

The experts at SMART Carpet and Flooring (http://www.smartcarpet.com) know that when spring is in the air, homeowners often think about new flooring – after all, new flooring is an effective, economical way to revitalize individual rooms or an entire house. With that in mind, the company has put together a short list of top flooring options that are not only fantastic to look at, but also easy to install, maintain and clean. "New flooring can make a profound difference in the look and feel of any room," commented Brendan Phillips, president of SMART Carpet and Flooring. "We offer a wide selection of flooring to satisfy even the choosiest homeowner. And the best part is we take the showroom to the customer, which makes selecting the right flooring or carpet for each room infinitely easier."

SMART Carpet and Flooring has options for every style and every budget. The following are merely some representative examples of "Good," "Better" and "Best" options in modern vinyl flooring.

Good

Mohawk manufactures luxury vinyl tile – LVT – flooring that more than stands up to the rigors of even the busiest households. With its protective urethane coating, the flooring works well in any room, even utility rooms and bathrooms. Mohawk LVT is a tremendously forgiving flooring, providing gentle cushioning for bare feet and maintaining the same surface temperature in all seasons. The Prospects line of Mohawk LVT is available in a wide assortment of rich, deep colors that complement any décor.

Better

Homeowners interested in a higher-end product with an extended warranty need look no further than Shaw Chatham Plank. Available in five shades of oak, hickory and teak, Shaw flooring is notable for its authentic wood look and proven durability. All Chatham Plank floors come with a 25-year residential warranty.

One of Shaw Chatham Plank's best features is its interlocking, glue-free installation. Tiles click easily into place and float above the subfloor, allowing for more than adequate cushion. The virgin vinyl material contains no heavy metals or otherwise toxic chemicals, so homeowners can rest assured that their new flooring will not impact indoor air quality.

Best

Combining all the features that anyone might desire in flooring, The Fusion Hybrid Floor is a 50/50 recycled wood composite available in both wood planks and stone tiles. The flooring is suitable for any room in the house, but is especially practical in high-moisture areas like bathrooms, utility rooms and mudrooms. Patented Permacore™ technology ensure the flooring is waterproof and dimensionally stable. Fusion Hybrid Floor will never expand or contract, or fade when exposed to daily, direct sunlight. Derr is so confident in its product's strength and resilience that it extends lifetime wear and structural warranties on Fusion Hybrid Floors.

Getting Started

With SMART Carpet and Flooring, homeowners need not wander in the fluorescent maze of big box retailers. Instead, the company offers a mobile showroom – a carpet and flooring professional meets customers in their own homes and on their own schedules, providing free estimates and quickly getting the ball rolling toward a new floor. SMART Carpet and Flooring also offers free, professional, warrantied installation. In short, homeowners could ask for no better partner for their ambitious springtime home renovations.

About SMART Carpet and Flooring

SMART Carpet has managed to eliminate all the hassle of buying new carpet and flooring. Our system is simple, everything is done at home - your home - where color and quality selection matter most. Expert measuring is completed before choosing from the thousands of styles and colors that are available. 

Because SMART Carpet is a "Mill-Direct" buying service and not a store, our customers can save up to 50% off typical store prices. No store, no expensive overhead costs absorbed into the price of your flooring. Almost everything is included with SMART Carpet, from the measuring and layout to the quality padding. We even move the furniture.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

SMART Carpet and Flooring Referral Program Keeps It Simple: Fill Out Online Form, Earn $50 When Referrals Make a Purchase

SMART Carpet and Flooring (http://www.smartcarpet.com) has built such a prominent reputation for satisfying customers that referrals have become a primary source of new business. Acknowledging this fact, the company has launched a referral program to reward those in the New Jersey, Staten Island or eastern Pennsylvania area who tell friends, relatives and neighbors about the benefits of shopping at home for new carpet and flooring. More information about the program is available at http://smartcarpetreferrals.com/. "Perhaps the best part of our new referral program is that we take the initiative. All you have to do is complete a simple form," explained Brendan Phillips, president of SMART Carpet and Flooring. "Instead of just handing out a phone number to be misplaced and forgotten, we make the call and set up the appointment. The referral doesn't need to lift a finger.” SMART Carpet and Flooring has designed its referral program to be easy and transparent. Those interested in helping friends and family save a bundle on carpet and flooring can navigate to http://smartcarpetreferrals.com/ and fill out the one-page form. Once submitted, a representative will contact the referral to schedule a free estimate. Should the referral choose to buy new flooring, the person making the referral will receive a $50 Visa gift card in the mail following the installation.

Anyone can make a referral – there's no requirement to be a previous customer. Nor is there a limit on the number of referrals an individual can make. The only strict rule is that the referral form must be submitted prior to any scheduled appointment and estimate.

Referrals unfamiliar with the SMART Carpet and Flooring business model are likely to be wowed. The company offers a selection of over 4,000 styles and colors of leading brands in its mobile showroom and services New Jersey, Staten Island and the eastern Pennsylvania area. Prospective customers can shop for carpet, hardwood, laminate, luxury vinyl tile and more. The company endeavors to literally have something for everyone, minus the frustration of harshly lit, big box showrooms.

The "Free Guarantee" is yet another reason for people to feel confident in recommending SMART Carpet and Flooring. The guarantee includes free premium padding with Ultra-Fresh microbial treatment. Likewise, the choice of padding conforms to the recommendations of The Carpet and Rug Institute of America. Most companies charge by the yard for padding.

When it's time for installation, SMART Carpet and Flooring provides both free furniture moving and free standard stair work. Customers have remarked that the thought of moving furniture themselves or paying perhaps hundreds of dollars to an installation team was a serious worry – a worry that now has eliminated. Would-be competitors rarely extend this level of courtesy.

SMART Carpet and Flooring's vision is to be an end-to-end, "concept to completion" provider of affordable flooring. Rounding out that vision is the company's famous lifetime installation warranty; the company provides free seam work, stair work and restretches for as long as the customer owns the home.

Top-shelf customer service and an emphasis on value are the twin pillars of SMART Carpet's business model and the reason the company can celebrate 20 years in business in 2015. The referral program will be a vital ingredient in helping the company grow for many more years to come.

About SMART Carpet and Flooring

SMART Carpet has managed to eliminate all the hassle of buying new carpet and flooring. Our system is simple, everything is done at home - your home - where color and quality selection matter most. Expert measuring is completed before choosing from the thousands of styles and colors that are available. 

Because SMART Carpet is a "Mill-Direct" buying service and not a store, our customers can save up to 50% off typical store prices. No store, no expensive overhead costs absorbed into the price of your flooring. Almost everything is included with SMART Carpet, from the measuring and layout to the quality padding. We even move the furniture.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

SMART Carpet and Flooring Recommends Luxury Vinyl Tile for Residential, Commercial Applications Where Aesthetics and Durability Are Top Priorities

As a mill-direct buying service, SMART Carpet and Flooring (http://www.smartcarpet.com) is continually looking for ways to deliver optimal value to every customer. For many, luxury vinyl tile (LVT) represents a winning combination of appealing design, high performance and affordability. Industry leader Mohawk produces several lines of LVT, with products certified to appeal to homeowners who take pride in the look and feel of their living spaces. "Luxury vinyl tile seamlessly reproduces the appearance of wood, ceramic or stone," remarked Brendan Phillips, president of SMART Carpet and Flooring. "And beyond that visual appeal, LVT is both durable and comfortable enough for any living room, entryway or kitchen. It's simply one of the most versatile flooring options that we offer. Unlike traditional ceramic tile, LVT maintains the ambient temperature of the room it is in, so it stays warm to your touch.”

Mohawk Simplesse LVT is available in 15 rich colors, ranging from tawny chestnut to warm honey oak – enough choices to complement any home décor. The patented Uniclic® installation system means no glue or special tools are required to lay the flooring. Maintaining Simplesse LVT is equally effortless. Regular sweeping and occasional wet mopping is all that's necessary to keep the flooring in top shape.

With its urethane finish, Simplesse LVT is durable enough for any room in the house while still being beautiful and comfortable on bare feet. The flooring comes with a 25-year limited residential warranty and a 6-year commercial warranty.

Prospects is another line of LVT from Mohawk that brings together tremendous durability with eye-catching colors. Homeowners can select from 10 wood plank and 3 ceramic tile designs; traditional glue-down installation holds the flooring firmly in place. Prospects is appropriate for any room in the house, and Mohawk extends a 15-year residential warranty on the flooring.

A slightly higher grade flooring is Prospects Plus, which comes with a 25-year warranty. Neither Prospects nor Prospects Plus contain recycled vinyl; virgin vinyl provides the utmost in strength and dimensional stability.

Although vinyl tile has been around for decades, today's luxury vinyl tile is nothing like what one might find in grandma's kitchen. Superior fabrication and printing technology means modern LVT floors are virtually indistinguishable from the "genuine" article. LVT also offers simple installation to appeal to do-it-yourself types.

Luxury vinyl tile is a composite product consisting of several functional layers. The foundation layer of PVC vinyl gives the flooring its stability and toughness, but also has a degree of flexibility to ensure longevity. The visible, "decorative" layer goes on top of the foundation layer, and a protective wear layer finishes the composite. The wear layer is typically several millimeters of transparent urethane.

SMART Carpet and Flooring already offers the most competitive pricing on the market, not to mention the convenience and practicality of at-home shopping. Homeowners can schedule an appointment that fits their schedule and receive a free, no-obligation estimate. SMART Carpet and Flooring's mobile showroom is filled with over 4,000 styles and colors from the world's top brands.

For consumers not on board with the DIY trend, or who simply are too busy to deal with a hands-on home improvement project, SMART Carpet and Flooring provides professional installation, backed by a lifetime warranty.

About SMART Carpet and Flooring

SMART Carpet has managed to eliminate all the hassle of buying new carpet and flooring. Our system is simple, everything is done at home - your home - where color and quality selection matter most. Expert measuring is completed before choosing from the thousands of styles and colors that are available. 

Because SMART Carpet is a "Mill-Direct" buying service and not a store, our customers can save up to 50% off typical store prices. No store, no expensive overhead costs absorbed into the price of your flooring. Almost everything is included with SMART Carpet, from the measuring and layout to the quality padding. We even move the furniture.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

New Year, New Flooring: Homeowners Can Depend on SMART Carpet and Flooring for Convenient Shopping, Near-limitless Choices and Expert Installation

For many, flipping the calendar over to a new year brings with it a spirit of renewal and opportunity. SMART Carpet and Flooring (http://www.smartcarpet.com), a pioneer in the burgeoning in-home shopping sector, encourages homeowners to put this spirit into action with a home improvement project. The company’s unique shop-at-home process is tailor made for carpet and flooring, as typically these types of purchases do not translate well over the Internet. SMART Carpet and Flooring allows the customer to see these products in their own home where it is easiest to match colors and styles. Something as simple and minimal as new flooring in a family room can literally transform a space. A change of color, style or material can change the whole feeling within a room, and making that change happen is as convenient as calling SMART Carpet and Flooring and arranging for a free in-home estimate. Among the more popular choices right now are Mohawk Alvarado Hickory engineered hardwood, Simplesse luxury vinyl tile and exotic taun solid hardwood floors.

"In 2015, we expect the trend toward darker hardwood colors to continue," explained Brendan Phillips, president of SMART Carpet and Flooring. "January is always a good time to get a flooring project off the ground. The bustle of the holidays is over, and people are generally at home more often, avoiding winter's chill. Another advantage to buying new flooring in January is that you're guaranteed an uninterrupted spring and summer to enjoy your new floors."

Simplesse luxury vinyl tile from Mohawk is available in a dozen beautiful and photo-realistic colors, from the light, marbled tones of creama beige to the dark and stately toasted walnut. And with Mohawk's Uniclic® technology, installation is fast and easy. The tiles simply click into place thanks to their tongue-and-groove design. Best of all, glue-free installation means no mess to clean up and no waiting to walk on a new floor.

For long-term stability and durability, few flooring types compare with engineered hardwood flooring. Mohawk Alvarado Hickory is a good example; composed of several layers or wood running perpendicular to each other, Alvarado Hickory can be installed over any kind of subflooring, even a concrete slab. In keeping with the trend toward warmer, darker colors, SMART Carpet suggests chocolate or autumn as the more fashionable choices in 2015.

While engineered wood floors take the prize for innovation, solid hardwood flooring is still in high demand, being prized for its traditional look and feel. A relative newcomer to the solid hardwood category is taun. This little-known species from Southeast Asia has a light red tone in its natural state. Solid hardwood floors might require slightly more attention and TLC, but treated well, they can easily last a lifetime. SMART Carpet sells Mohawk Exotic Taun flooring in three distinct colors: java, toffee and mocha.

The SMART Carpet and Flooring shopping experience is undeniably superior to big box store shopping. The mobile showroom lets customers see exactly which flooring options look best for their décor, while the mill-direct buying service offers savings that no ordinary retailer can match. The company even extends a lifetime installation warranty on all carpet and flooring.

2015 is already shaping up to be another successful year for SMART Carpet and Flooring. Satisfied customers continue to flood the site with positive reviews. Meanwhile, the company plans to stay true to its vision of being the leader in shop-at-home luxury.

About SMART Carpet and Flooring

SMART Carpet has managed to eliminate all the hassle of buying new carpet and flooring. Our system is simple, everything is done at home - your home - where color and quality selection matter most. Expert measuring is completed before choosing from the thousands of styles and colors that are available.

Because SMART Carpet is a "Mill-Direct" buying service and not a store, our customers can save up to 50% off typical store prices. No store, no expensive overhead costs absorbed into the price of your flooring. Almost everything is included with SMART Carpet, from the measuring and layout to the quality padding. We even move the furniture.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

SMART Carpet and Flooring Selected as Small Business Category Finalist for 2014 International Service Excellence Award

Superior customer service is a core value at SMART Carpet and Flooring (http://www.smartcarpet.com). Now, the company's dedication to that value has earned a unique distinction – the selection as a finalist for the International Service Excellence (ISE) Award from the Customer Service Institute of America. The ISE Award recognizes companies that have demonstrated "excellence, professionalism and outstanding achievement." In filtering through the nominations, the institute looks closely at several criteria. These include the background and history of the company and its management, the unique products and services offered, the company philosophy and the professionalism of its staff.

"Saving time and money for customers is part of our DNA; it's how we've built strong and lasting relationships over the years," remarked Brendan Phillips, president of SMART Carpet and Flooring. "Therefore, we're honored to be named a finalist for this year's ISE Award. Every member of the team has meaningfully contributed to this distinction."

A pioneer in at-home shopping, SMART Carpet brings the store to the customer with its instantly recognizable mobile showroom – a commercial van stocked with over 4,000 samples of name brand carpet and flooring. Customers can schedule an appointment at a time that's most convenient to them, with none of the frustrating 2- and 4-hour windows made infamous by cable companies.

No-pressure sales professionals help customers choose the carpet or flooring options that look best in any particular space. Brightly lit showrooms are quite possibly the worst places to shop for flooring, and the high overhead that comes with a brick-and-mortar establishment naturally trickles down to the consumer. As a "mill-direct" buying service, SMART Carpet and Flooring can extend savings of up to 50% off normal retail prices.

Providing a vast selection of colors and styles is the first step in achieving customer satisfaction. SMART Carpet sells not only carpet and hardwood flooring, but also laminate, tile, vinyl and luxury vinyl plank. There's something to fit every space, every budget and every interior design concept.

SMART Carpet's warranty program sets a high bar in a competitive industry. The company extends a lifetime warranty on residential carpet installations and a one-year warranty on all other installations. Throughout the life of the carpet, SMART Carpet's installation team is never more than a phone call away, ready to restretch or perform stair work as needed. SMART Carpet even handles repairs covered by the manufacturer's warranty and will file appropriate paperwork on behalf of the customer.

Being proactive in regards to customer service is an important criterion for the ISE Award, and SMART Carpet achieves this though its solicitation of customer feedback and testimonials. The company has received glowing recommendations from thousands of satisfied customers who have remarked on every aspect of their buying experience. When a customer does indicate a problem, SMART Carpet is quick to follow up and see what can be done to meet the customer's specific needs, which demonstrates another essential criterion of the ISE Award -- responsiveness.

SMART Carpet continues to innovate and explore new ways to improve the experience of buying carpet and flooring. Being named a finalist for the 2014 ISE Award is proof the company is on the right track.

About SMART Carpet and Flooring

SMART Carpet has managed to eliminate all the hassle of buying new carpet and flooring. Our system is simple, everything is done at home - your home - where color and quality selection matter most. Expert measuring is completed before choosing from the thousands of styles and colors that are available. 

Because SMART Carpet is a "Mill-Direct" buying service and not a store, our customers can save up to 50% off typical store prices. No store, no expensive overhead costs absorbed into the price of your flooring. Almost everything is included with SMART Carpet, from the measuring and layout to the quality padding. We even move the furniture.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

SMART Carpet and Flooring Recommends Durable, Stain-resistant and Environmentally Friendly Quick•Step Veresque® Laminate Flooring for Man Caves Everywhere

Mill-direct buying service SMART Carpet and Flooring (http://www.smartcarpet.com) has the flooring solution to keep a "man cave" looking like new, season after season. No matter how much traffic, spilled drinks and other abuse it receives, Quick•Step Veresque® laminate flooring provides all the resilience and strength that a man cave demands. Veresque is available today in 11 beautiful finishes, including traditional hardwoods like maple, chestnut, hickory and walnut. "During the big games, the 'man cave' is often the busiest room in the house," remarked SMART Carpet and Flooring President Brendan Phillips. "A flooring option like Veresque laminate flooring that combines quality with incredible stain and spill resistance is ideal for this high-traffic space."

Quick•Step has brought all of its innovative flooring technology to bear in the production of Veresque. A direct-pressure laminate process ensures stability from top to bottom across the entire width and length of each plank. Consumers have likely seen older laminate floors develop a tell-tale sag in the middle – Veresque, on the other hand, is built to hold its original form for the life of the flooring.

Veresque is composed of four distinct layers, each contributing to the flooring's strength and visual appeal. The transparent top layer provides exceptional resistance to the sort of damage one might expect in a man cave, from stains and scuffs to blunt impacts and burns. Underneath the top layer is the design layer, which has been colored with HiDef Color Fusion Technology™ for unparalleled clarity and brilliance.

An HDF (high-density fiberboard) core gives Veresque laminate flooring its superior strength and stability. Other manufacturers typically opt for lower-density materials as part of keeping costs down, but inevitably this produces flooring that ages quickly. The final layer provides balance and moisture resistance from the bottom up, preventing hidden weakening.

Veresque laminate flooring is the culmination of several patented and innovative technologies. For starters, ScratchGuard™ Advanced Finish Protection protects against the invisible micro-scratches that over time contribute to a dull, cloudy finish. To enhance the natural, authentic look of Veresque, the flooring incorporates GenuEdge™, a uniquely designed surface that rolls the design over the edge of each plank. Meanwhile, Uniclic® ensures that joints are watertight, so spills and stains will never penetrate to the middle and lower layers.

While stain resistance doesn't mean invincibility, maintaining Veresque laminate flooring is refreshingly simple; routine sweeping and dusting to keep the area free of dirt and particles will keep the floor looking new for many years. Furniture pads are also recommended. The manufacturer warns against using soap, chemicals, polishing agents or steam on the flooring, as this erodes the top layer and leaves it vulnerable to further damage or dulling.

Recently, Quick•Step shared the following praise for SMART Carpet and Flooring in recognition of the dealer's professionalism, loyalty and expertise: "For four consecutive years, Quick•Step presented Smart Carpet the dealer of the year award. This award was presented to them based on top overall sales performance and growth for the east coast region."

Looking ahead, SMART Carpet hopes only to continue offering superior customer service and versatile flooring options for every room in the home.

About SMART Carpet and Flooring

SMART Carpet has managed to eliminate all the hassle of buying new carpet and flooring. Our system is simple, everything is done at home - your home - where color and quality selection matter most. Expert measuring is completed before choosing from the thousands of styles and colors that are available. 

Because SMART Carpet is a "Mill-Direct" buying service and not a store, our customers can save up to 50% off typical store prices. No store, no expensive overhead costs absorbed into the price of your flooring. Almost everything is included with SMART Carpet, from the measuring and layout to the quality padding. We even move the furniture.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

SMART Carpet and Flooring announces NCSA membership, celebrates Customer Service Week

As of September 5, SMART Carpet and Flooring (http://www.smartcarpet.com) is an official member of the National Customer Service Association. NCSA membership is one more testament to the company's enduring commitment to superior customer service. This week – October 5-11 – also marks the beginning of National Customer Service Week, a chance to boost morale and redouble efforts to deliver superior service to all customers. Customer Service Week is an ideal time for organizations to raise awareness among employees regarding the importance of service; likewise, companies like SMART Carpet with a strong service orientation can remind customers that satisfaction is their primary objective.

"We take immense pride in the service we offer to all customers. Our NCSA membership will enable SMART Carpet and Flooring to continue making improvements to the customer experience," explained President Brendan Phillips. "Association membership will help us set ambitious new benchmarks in customer service."

SMART Carpet and Flooring has, from its founding, made customer service one of the pillars of its operations. The entire business model, in fact, has been developed with superior customer service as a guiding principle. By saving shoppers from the frustration of browsing an immense, harshly lit showroom, SMART Carpet proves that it values peoples' time and wants to help buyers choose the perfect flooring for their home or office.

Excellence in customer service is an ongoing process rather than a discrete task; no organization that truly prioritizes their service is content to rest on its laurels. Upon completion of every project, SMART Carpet and Flooring asks customers to provide a full and honest review of the company's services. This enables the team to track in real time whether the company is living up to its promises. Likewise, customer feedback enables continual improvement of SMART Carpet's business practices. The customer service department immediately follows up on constructive criticism of any aspect of the business.

SMART Carpet and Flooring seeks to provide dedicated, professional customer service at every stage of the transaction, from first encounter to final installation. All members of the team participate in training and instruction to foster a customer-first attitude.

To that end, the NCSA provides a wealth of proven tools and information to help members achieve excellence in their customer relationships. Products and services include customer survey materials, professional development and training, management consulting and marketing collateral. Membership in NCSA demonstrates that an organization has prioritized building trust and loyalty among its customers.

The value of SMART Carpet's customer service commitment is demonstrated by the company's remarkable sales metrics – to date, SMART Carpet has helped over 150,000 customers select new carpet and flooring for their homes and businesses. In the process, the company has installed nearly 100 million square feet of material.

On top of winning customer service, SMART Carpet is equally known for its warranty program. All residential carpets come with a lifetime installation warranty. Because humidity and temperature fluctuations will affect how a carpet lays, the installation team will re-stretch carpets, including stairs, for as long as the customer owns the home. Wood, vinyl and laminate flooring each come with a one-year installation warranty.

About SMART Carpet and Flooring

SMART Carpet has managed to eliminate all the hassle of buying new carpet and flooring. Our system is simple, everything is done at home - your home - where color and quality selection matter most. Expert measuring is completed before choosing from the thousands of styles and colors that are available. 

Because SMART Carpet is a "Mill-Direct" buying service and not a store, our customers can save up to 50% off typical store prices. No store, no expensive overhead costs absorbed into the price of your flooring. Almost everything is included with SMART Carpet, from the measuring and layout to the quality padding. We even move the furniture.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

SMART Carpet and Flooring Suggests Empty Nesters Consider a Flooring Project This Fall

Fall is a fantastic time of year for home improvement projects. Parents who've seen their children off to college are understandably eager to re-do the kids' rooms and reclaim the home as their own, and the mobile showroom of SMART Carpet and Flooring (http://www.smartcarpet.com) makes such projects convenient and affordable. "Seeing the kids grow up and leave home is tough, but at the same time it's an opportunity to start some projects that have been on the back burner," remarked Brendan Phillips, president of SMART Carpet and Flooring. "New hardwood flooring can transform a living room, bedroom or kitchen. We're proud to stock all of the most respected names in flooring and carpeting like Bruce, Mirage and Shaw, while giving customers the savings made possible by our mill-direct business model."

With a reputation for excellence, homeowners can't go wrong with Shaw – the company has over 50 years of experience developing and manufacturing exceptional carpets and floors. Golden Opportunity is one of Shaw's most popular options in the hardwood category. As a solid hardwood flooring solution, each piece is composed entirely of red oak and is available in six distinct colors: cherry, butterscotch, coffee bean, gunstock, saddle and rustic natural. Each piece also displays lots of variation in color and grain, giving the finished floor a natural, gorgeous look and feel.

For homeowners interested in flooring that can theoretically last a lifetime or two, there's no substitute for solid hardwood. The strength and durability of solid hardwood means it carries loads much better, resists scuffing and normal wear and tear, and is easier to repair and refinish than either laminates or veneers. Hardwood provides an instant value upgrade to any home.

Solid hardwood flooring is an environmentally conscious choice, too. Shaw sources its raw material in a sustainable manner, and the manufacturing of solid hardwood is less resource intensive than most other flooring types and produces fewer byproducts.

Maintaining a hardwood floor is far less work than many people imagine. Citrus, wax and harsh cleaners are not only unnecessary, but they can damage the wood and shorten its lifespan. Instead, Shaw provides a custom product for occasional heavy-duty cleaning, but for the most part, sweeping, vacuuming and promptly wiping up spills is all that's needed to keep a solid hardwood floor in tip-top shape.

Shaw hardwood flooring comes with the patented ScufResist® Platinum finish, which, in side-by-side testing, resisted scuffs far better than the competition. While the manufacturer still recommends using furniture pads and strategic area rugs for hefty furniture and appliances, ScufResist® means there's no need to "baby" the floor.

More than a mobile showroom, SMART Carpet and Flooring offers customers concept-to-completion services. The company can professionally install any carpet or flooring precisely to specifications; all installations are warrantied for a full year, which is enough time for a hardwood floor to experience each season and settle into shape.

SMART Carpet and Flooring's mobile showroom gives customers as many products to browse as a 10,000 square foot showroom. But without the high overhead of a huge showroom, the company can offer remarkable savings that competitors cannot match. SMART Carpet will celebrate 20 years of doing business in 2015; all signs point to another 20 years of making the carpet and flooring shopping experience more convenient and more economical for everyone.

About SMART Carpet and Flooring

SMART Carpet has managed to eliminate all the hassle of buying new carpet and flooring. Our system is simple, everything is done at home - your home - where color and quality selection matter most. Expert measuring is completed before choosing from the thousands of styles and colors that are available. 

Because SMART Carpet is a "Mill-Direct" buying service and not a store, our customers can save up to 50% off typical store prices. No store, no expensive overhead costs absorbed into the price of your flooring. Almost everything is included with SMART Carpet, from the measuring and layout to the quality padding. We even move the furniture.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

SMART Carpet and Flooring Now Offering Fusion Hybrid Floor, Specially Designed for High-moisture Environments

Homeowners looking for a quality flooring that's both easy to maintain and remarkably tough need look no further. Fusion’s Hybrid Floor combines all the qualities that one could want in vinyl flooring; most remarkably, Fusion has been made to withstand moisture and spills better than nearly any other flooring. Fusion Hybrid Floor, also known as vinyl plank flooring, is available now from mill-direct buying service SMART Carpet and Flooring (http://www.smartcarpet.com). "Moisture resistance is a sought-after quality of laminate and vinyl flooring, and Fusion’s Hybrid Floor leads the pack in this regard," commented Brendan Phillips, President of SMART Carpet and Flooring. "The innovative Permacore™ material means that Fusion can tolerate the wettest bathrooms and laundry rooms. Anyone with kids or pets knows that spills and stains are a fact of life. Fusion makes for no-fuss cleanup and no worries about the floor's resiliency."

Fusion is composed of three unique layers, each one contributing to its strong, waterproof qualities. On top, a heavy commercial wear layer provides surface stain resistance and almost unmatched durability. Next comes the luxury vinyl top layer, a chip- and dent-resistant coating that gives the floor its visual appeal. The luxury vinyl also hides the most innovative aspect of Fusion – the Permacore™ structure.

Permacore™ is at the heart of Fusion Hybrid Floor's renowned durability; composed of 50/50 recycled wood composite, the structure will never expand or contract, is virtually impervious to water and can dampen sounds. The high-density material affords great stability for the entire plank or tile. Yet another feature of Permacore™ is that it's an eco-conscious material choice. Homeowners can take satisfaction in knowing that Fusion helps them reduce their carbon footprint.

Available in both stone tiles and natural wood planks like exotic mahogany and gun stock, Fusion works with any décor. Its waterproof characteristics make it an ideal choice for bathrooms, kitchens, laundry rooms, mud rooms and more. Spills remain on the surface for easy cleanup. Persistent humidity that might warp other floors is no problem either. However, Fusion is an equally good choice for any room in the house, owing to the flooring's resilience and attractiveness.

Fusion also performs well as a commercial flooring solution. When properly cleaned, Fusion will maintain a pristine appearance even in high-traffic public areas or offices. Permacore™'s sound-dampening qualities, meanwhile, are often an important consideration for commercial clients.

Fusion stands by the quality of all their products and backs the Hybrid Floor with residential lifetime wear and lifetime structure warranties and even extends a 10-year light/medium commercial warranty. Fusion's clever "drop and lock" system requires no adhesives, and homeowners can walk on the floor immediately after installation.

SMART Carpet and Flooring understands that despite the DIY trend, many residential and commercial customers are more comfortable leaving installation to someone with more expertise. That's why the company offers professional installation for all of its products. From the initial measurements to the laying of the final tile, SMART Carpet assures customers that the job will be done right the first time. Installation of vinyl and laminate floors like Fusion are warrantied for one year.

Homeowners and business owners considering a new flooring solution are encouraged to consider Fusion Hybrid Floor. SMART Carpet and Flooring offers free on-site estimates, not to mention stocking thousands of samples in its mobile showroom.

About SMART Carpet and Flooring

SMART Carpet has managed to eliminate all the hassle of buying new carpet and flooring. Our system is simple, everything is done at home - your home - where color and quality selection matter most. Expert measuring is completed before choosing from the thousands of styles and colors that are available. 

Because SMART Carpet is a "Mill-Direct" buying service and not a store, our customers can save up to 50% off typical store prices. No store, no expensive overhead costs absorbed into the price of your flooring. Almost everything is included with SMART Carpet, from measuring, layout and installation to the quality padding. We even move the furniture.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

Resilient Vinyl Flooring Stands Up to Summertime Foot and Paw Traffic, Resists Moisture and Stains

The summer months are hard on floors: traffic in and out of the home is heavier than any other time of year. However, today's vinyl flooring solutions are more than up to the challenge. SMART Carpet and Flooring (http://www.smartcarpet.com) has a wide selection of durable, resilient vinyl flooring options in their mobile showroom. "The idea that vinyl flooring is inferior to all-natural products is no longer true," remarked Brendan Phillips, president of SMART Carpet and Flooring. "The best products on the market today are among the strongest flooring options that money can buy and feature long-term warranties."

The DuraTru resilient vinyl flooring collection from Shaw (http://shawfloors.com/resilient-vinyl-flooring) offers a trifecta of durability, beauty and value. Products are available in eye-catching wood, tile or stone designs, with more than enough color choices to suit any interior design. Beyond the aesthetics, DuraTru flooring includes built-in features that separates it from ordinary vinyl flooring products. ArmourBead™ technology, for instance, gives DuraTru five times the durability of a typical polyurethane surface. Within the flooring, a fiberglass cushion effectively reduces sound transmission, so kids running in and out won't sound like an elephant stampede.

"Easy" is the calling card of DuraTru flooring; easy to install and easy to maintain, resilient vinyl flooring products don't require any special treatment. The surface is water, mildew and stain resistant, all while being exceptionally durable. For more serious stains, such as blood or oil, the manufacturer provides a care and cleaning guide that instructs users on how to safely and effectively remove any trace of stains.

For homeowners who’ve always wanted the look of hardwood or laminate but weren’t able to make the switch because their sub-floor wouldn’t allow for it, the Shaw Chatham Plank is a great alternative. The Shaw Chatham Plank (https://services.shawinc.com/ProductInformation/ProductBulletin.aspx?StyleNumber=0144V&ColorNumber=00760) boasts many of the same remarkable features as DuraTru resilient vinyl flooring, but in the form of a floating vinyl plank. Virtually indistinguishable from real wood, Chatham Plank is available in five natural colors. Like DuraTru, it's easy to clean and resistant to staining or moisture. Installation of Chatham Plank is likewise a snap: VersaLock AG Technology secures the planks together without the need for adhesives, which can degrade over time.

Modern flooring products, Shaw Chatham Plank and DuraTru among them, are challenging the notion that nothing lasts forever. To further ensure that flooring remains good-as-new for the life of the warranty, SMART Carpet and Flooring suggests some simple cleaning and care tips. All heavy appliances and furniture should have floor protectors under their legs to spread weight evenly. Mats and rugs strategically placed near doors and other high traffic areas can trap dirt, thus preventing stains and reducing dirt build-up.

With a superior vinyl flooring in place, homeowners can have an open-door policy with kids and pets, confident in the knowledge that their floors will maintain their strength and beauty regardless of traffic volume.

For those considering vinyl flooring for a new home or just as a renovation, the friendly professionals at SMART Carpet and Flooring suggest booking an appointment for a free estimate. The mobile showroom brings thousands of flooring samples straight to the consumer's door; after all, home is the best place to shop for a product that's so pivotal to the overall look and feel of a room. SMART Carpet and Flooring currently serves all of New Jersey, Staten Island and parts of Pennsylvania.

About SMART Carpet and Flooring

SMART Carpet has managed to eliminate all the hassle of buying new carpet and flooring. Our system is simple, everything is done at home - your home - where color and quality selection matter most. Expert measuring is completed before choosing from the thousands of styles and colors that are available. 

Because SMART Carpet is a "Mill-Direct" buying service and not a store, our customers can save up to 50% off typical store prices. No store, no expensive overhead costs absorbed into the price of your flooring. Almost everything is included with SMART Carpet, from the measuring and layout to the quality padding. We even move the furniture.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

Escape from Seasonal Allergies: SMART Carpet and Flooring Offers Premium Selection of Allergy-reducing Fibers and Treatments from Leading Manufacturers

Keeping seasonal allergies locked outside where they belong might be as simple as choosing the right carpet. Today, flooring manufacturers understand how their products are an integral factor in creating and maintaining indoor air quality. SMART Carpet and Flooring (http://www.smartcarpet.com), the company that's changing the way people shop for and buy carpet, has many choices that are designed to make life a little easier for people with allergies and asthma. "Many of our customers are surprised just how much technology goes into modern carpet and flooring," commented Brendan Phillips, president of SMART Carpet and Flooring. "Some carpets are even manufactured and specially treated to reduce the amount of allergens floating around, which improves air quality in the home." Until recently, the conventional wisdom has held that bare floor is superior to carpet in terms of indoor air quality, particularly for those with allergies. Empirical research, though, has turned that wisdom on its head. A 2008 study examining results from numerous prior studies solidified the fact that all things being equal, carpet is better at reducing allergens in the air. Another study in Sweden showed a distinct correlation between carpet sales and reports of adult allergies: as the market share for carpet fell, allergy reports went up.

As opposed to bare flooring, carpet fibers work to grab and hold allergens, including animal dander, dust and microbes. Gravity pulls particles down where they settle into the carpet. In this way, wall-to-wall carpeting is like a continuous air filter. By contrast, anything that settles on a hardwood or laminate floor can be stirred up by someone walking through the room or even the tiniest draft.

Among the best choices in asthma- and allergy-friendly carpeting are those featuring Magic Fresh® and Silver Release® carpet treatments, both sold under the Bliss Flooring label. Magic Fresh® gives carpets the power to eliminate odors naturally, which can reduce the need for sometimes irritating air fresheners and powders. Many homeowners are unaware of odor problems in their own home because they've become accustomed to them. Magic Fresh® offers peace of mind in knowing that visitors will smell nothing but cleanliness.

Silver Release® carpet treatment uses silver, zinc and copper ions that bind to and deactivate the microscopic causes of allergies – bacteria, mold and mildew. The natural and safe antimicrobial properties of silver have long been recognized, with applications in the healthcare industry, among others. Both Magic Fresh® and Silver Release® treatments are applied during manufacturing, meaning that consumers don't have to "do" anything to activate them. Plus, both treatments are certified to last the life of the carpet.

DuPont has once more proven its R&D mettle by producing a "kid safe" and allergy friendly carpet fiber known as triexta. Sold by Mohawk, triexta dries quickly and is resistant to mold, mildew and bacterial buildup, making it a superior choice for anyone with seasonal and indoor allergies.

Of course, the full air quality benefits of carpet won't be realized without the proper maintenance. This includes regular and thorough vacuuming, along with professional cleaning every year or two. Finally, for moderate and severe allergies, one should always consult with a medical doctor to identify treatments above and beyond the choice of home flooring.

About SMART Carpet and Flooring

SMART Carpet has managed to eliminate all the hassle of buying new carpet and flooring. Our system is simple, everything is done at home - your home - where color and quality selection matter most. Expert measuring is completed before choosing from the thousands of styles and colors that are available. 

Because SMART Carpet is a "Mill-Direct" buying service and not a store, our customers can save up to 50% off typical store prices. No store, no expensive overhead costs absorbed into the price of your flooring. Almost everything is included with SMART Carpet, from the measuring and layout to the quality padding. We even move the furniture.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

SMART Carpet and Flooring offers Mother's Day gift cards

While flowers, sweets, and fancy dining dominate the Mother's Day gift market, SMART Carpet and Flooring (http://www.smartcarpet.com) has another, more permanent idea: a gift card for new carpet. After all, market research shows that women are initiating 80% of home improvement decisions today, and that number is trending upwards. "Most flooring decisions are initiated by women," explained company President, Brendan Phillips. "A Mother's Day gift card for new carpet or flooring is therefore an ideal way to let mom take charge of beautifying her living space. With great brands like Mohawk and Stainmaster, among many others, she'll be spoiled for choice."

Home improvement retailers have long known that women are a significant portion of their demographic and spend more on each purchase. To that end, marketers have begun focusing on ideas like "home" and "creativity" rather than simply tools. Because SMART Carpet and Flooring brings the showroom to the home, achieving this kind of focus is easy.

As a mill-direct buying service without the overhead costs of a vast showroom, SMART Carpet and Flooring can offer unparalleled savings for consumers, not to mention a wide selection of the most reputable brands in the industry, earning the company a loyal following and plenty of glowing referrals. Anyone can schedule a free, no-obligation, in-home estimate, which includes a professional measurement. A mobile salesperson then conveniently brings over 4000 styles and colors straight to the prospective buyer's home, making the choice of style and color far simpler. By seeing how certain products look in the context of a home's existing décor, buyers can make better decisions.

Among the most popular choices in carpet today is Mohawk, a brand that has consistently moved the industry forward with exceptional and innovative carpet and flooring solutions. Mohawk's Smart Strand Silk achieves a fiber density three times that of similar carpets. Made with innovative DuPont Sorona polymers, the carpet features a permanent, built-in stain and soil protection. Whereas other carpets lost their stain resistant qualities after only a few steam cleans, Smart Strand comes with a lifetime warranty against dirt and stains, even pet stains.

Not only is Mohawk Smart Strand stain resistant, it's also durable and renewable. The fibers have elastic properties that resist crushing, regardless of high traffic. An ecologically friendly carpet choice, Smart Strand fibers are made in part from corn sugar, a renewable resource. Every seven square yards of carpet represents a gallon of gasoline saved during the manufacturing process. Because it's built to last a lifetime, Mohawk Smart Strand will probably never need replacing, which is yet another environmental benefit.

SMART Carpet and Flooring gift cards are available starting at only $50, enough to get a project off the ground. For a more generous Mother's Day gift, $1,000 gift cards are also available. The company includes a handwritten message with each card purchase, a charming, personal touch that moms will definitely appreciate.

About SMART Carpet and Flooring

SMART Carpet has managed to eliminate all the hassle of buying new carpet and flooring. Our system is simple, everything is done at home - your home - where color and quality selection matter most. Expert measuring is completed before choosing from the thousands of styles and colors that are available. 

Because SMART Carpet is a "Mill-Direct" buying service and not a store, our customers can save up to 50% off typical store prices. No store, no expensive overhead costs absorbed into the price of your flooring. Almost everything is included with SMART Carpet, from the measuring and layout to the quality padding. We even move the furniture.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

SMART Carpet and Flooring Encourages Homeowners to Celebrate Spring and Enhance Their Outdoor Spaces with Durable, Resilient and Attractive Indoor/Outdoor Carpet

With the icy grip of winter finally beginning to loosen, holiday cookouts, parties and lazy afternoons by the pool are just around the corner. SMART Carpet and Flooring (http://www.smartcarpet.com), the mobile showroom and mill-direct buying service, believes there's no better time than now to think about rejuvenating a neglected patio, sunroom, porch or poolside area. For its unbeatable combination of versatility, resilience and strength, indoor/outdoor carpet fits that bill. The original outdoor carpet material was Astroturf, engineered as an artificial, low-maintenance grass substitute. Though still a popular synthetic turf choice, outdoor flooring options have evolved tremendously over the years. Today, homeowners interested in a carpet-like material for their outdoor spaces have a variety of choices in the form of indoor/outdoor carpet, which is all but indistinguishable from ordinary carpet.

Indoor/outdoor carpet opens up a host of design possibilities not usually available with exterior spaces. SMART Carpet and Flooring offers the complete selection of Shaw Floors® carpeting, which includes more than two dozen color and pattern choices: http://shawfloors.com/about-shaw/indoor-outdoor-carpet. From an aesthetic point of view, the perfect indoor/outdoor carpet has a way of transforming an otherwise drab patio or sunroom into a space that's warm, cozy and inviting.

As a flooring choice, quality indoor/outdoor carpet is also safer than wood or stone. Parents can worry less about their children falling on carpet as opposed to an unyielding surface. For adults, walking on carpet is much easier on joints over the long term.

Care and cleaning of indoor/outdoor carpet is relatively simple. Regular vacuuming is important, especially in those areas with the highest foot traffic. If the carpet is in a high-moisture environment, then moisture retention can be an issue; indoor/outdoor carpets are resistant to mold and mildew, but not impervious. A marine backing layer can prevent these problems before they occur and is a wise choice where water is a known factor, such as near a pool.

Stains are rarely a concern with indoor/outdoor carpet; oil is the only substance that homeowners need worry about. Even then, a thorough scrub with dish detergent followed by rinsing and drying of the fibers is typically adequate to remove oily residue and stains.

SMART Carpet and Flooring is busily rewriting the rulebook on how consumers shop for and buy carpet. In New Jersey, New York and Pennsylvania, residential and commercial customers can make a single phone call and schedule a visit from a mobile showroom salesperson. The company offers free, no-obligation estimates, and consumers can choose from a selection of more than 4,000 styles and colors, representing the top brands in the carpet and flooring industry. SMART Carpet believes that the best way to shop for home products is from within the home, as this can eliminate surprises.

Beyond the obvious advantages of in-home shopping for carpet and flooring, SMART Carpet also provides significant cost savings over store-based competitors. Without the overhead of a traditional storeroom, the company can pass hefty savings on to the consumer. Likewise, buying mill-direct further trims many of the costs normally associated with buying carpet and flooring. In fact, SMART Carpet boasts that consumers can save up to 50% off regular store prices.

About SMART Carpet and Flooring

SMART Carpet has managed to eliminate all the hassle of buying new carpet and flooring. Our system is simple, everything is done at home - your home - where color and quality selection matter most. Expert measuring is completed before choosing from the thousands of styles and colors that are available.

Because SMART Carpet is a "Mill-Direct" buying service and not a store, our customers can save up to 50% off typical store prices. No store, no expensive overhead costs absorbed into the price of your flooring. Almost everything is included with SMART Carpet, from the measuring and layout to the quality padding. We even move the furniture.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

SMART Carpet and Flooring Encourages Customers to Go Green for St. Patrick's Day by Choosing One of the Many Eco-friendly Flooring Options Available from the Mobile Showroom

Consumers do not necessarily associate carpet and flooring decisions with environmental stewardship; SMART Carpet and Flooring (www.smartcarpet.com) is hoping to change that perception. Among the company's vast selection of quality carpets and floors are many "green" choices that have been embraced by those interested in Earth-friendly products for their homes. Eco-consciousness in carpet and flooring can mean several things, from less consumption of natural resources to more efficient manufacturing. Many of the brands carried by SMART Carpet and Flooring bring together multiple green attributes.

Shaw Floors has built a reputation for offering strong and attractive hardwood flooring with exceptional moisture tolerance. EnviroCore is the company's answer for consumers seeking a more conscientious hardwood that still retains all of the qualities of the company's other products. Sporting the slogan "harder, denser, and greener," EnviroCore is made in the USA from recycled, post-industrial wood fiber. In total, the EnviroCore flooring line uses 50% less newly harvested wood than typical hardwood flooring.

For those who want the look of hardwood flooring, from the classic to the exotic, SMART Carpet and Flooring also sells Shaw's OptiCore, which is among the "greenest" choices for flooring available. The laminate coreboard technology that goes into OptiCore flooring is so durable and resilient that it may never need replacing, and less replacement means less burden on Earth's resources. Plus, by mimicking a natural material, the actual source of that material is preserved.

With trendsetting manufacturing processes, Shaw Floors embodies the concept of eco-friendliness throughout a product lifecycle. OptiCore uses raw material that would otherwise go to a landfill, while also capturing and reusing most of the manufacturing byproducts. For instance, heat from machine exhausts is used to dry wood fiber. Consumers who choose Shaw can rest assured that their flooring not only meets high standards, but has been built without creating needless waste.

Shaw is also well regarded for its line of ClearTouch carpets, which are made from recycled plastic bottles, one of the biggest culprits in terms of filling up landfills and polluting waterways. The polyester-like fibers that result from Shaw's patented process have every quality one might want in a carpet – durability, colorfastness and softness. All of this is achieved while putting millions of pounds of plastic to good use.

Mohawk SmartStrand is another excellent choice in the category of environmentally conscious carpets. In addition to its trademark durability, SmartStrand is composed of DuPont Sorona renewably sourced polymer. Made in part from corn, DuPont Sorona is significantly less resource intensive at the production phase; the manufacturing process emits 63% less greenhouse gas than comparable materials. All of Mohawk SmartStrand’s environmental claims have been independently certified.

A competitor in the eco-friendly carpet category, Bliss Carpet by Beaulieu, like Shaw's ClearTouch, uses recycled plastic bottles as the source of its fibers. The company estimates that its manufacturing operation consumes about 1.6 billion discarded water and soda bottles each year. Other notable features of Bliss Carpet include Silver Release (an antimicrobial treatment), Magic Fresh (an odor-destroying treatment) and Nexterra (a backing material composed of post-consumer waste).

SMART Carpet continues to streamline the process of choosing and buying carpets by bringing the showroom straight to people's homes. In its own way, the company is contributing to the green revolution by not operating a massive, resource-hungry retail space.

About SMART Carpet

SMART Carpet has managed to eliminate all the hassle of buying new carpet and flooring. Our system is simple, everything is done at home - your home - where color and quality selection matter most. Expert measuring is completed before choosing from the thousands of styles and colors that are available. 

Because SMART Carpet is a "Mill-Direct" buying service and not a store, our customers can save up to 50% off typical store prices. No store, no expensive overhead costs absorbed into the price of your flooring. Almost everything is included with SMART Carpet, from the measuring and layout to the quality padding. We even move the furniture.

Contact:
Danielle D’Angelo
SMART Carpet and Flooring
732-292-6100
ddangelo@smartcarpet.com
www.smartcarpet.com

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